/vt/ - Virtual Youtubers

everything has gone back to normal and it barely took a week
lets goooooooo

Those goods are kind of grim. Is this a typical bday offering?

>>69750978
They copy and paste a png on generic trash one factory makes
Its been like this for a long time

>>69750978
This is the 2% stuff, templated tat.

>>69750668
I get she passed the pussy tasting test by vox, who reported to the grand administrator Elira that she reflected her from her action and endured the rape correction to clean her sins so she is electible once again for her 1% share.

>>69750978
Pretty much, they probably have a contract with some manufacturer for standardized merchandize.

>>69751393
>Chinese sweatshop merch
>Bulk contract
>Palette swap-tier customization for each chuuba
>Still takes 98% of the profit
How can they possibly justify manufacturing this shit as cheaply and lazily as possible and still only giving the chuubas 2%. black company

>>69750978
Yes

>>69750668
fuck, it just keep getting worse every time I see that...

>>69751615
Realistically I think the 2% is a shitpost. There are many parties involved in a product (manufacturing, design, transportation, retail (physical or online), various agents, etc.) You start breaking down the cost and you might end up with something where the profit margin for Anycolor is 5% of the total price, so if they do a 50/50 with the talent the talent will get something like 2.5% of the total price.

>>69750978
always

>>69750978
What would you expect? Ask the CEO of Anycolor. He barely invests anything to the EN branch but still rip off everyone's hard work.

>>69751876
Retard talents have said the talents get 2% of the PROFIT AFTER EXPENSES, not two percent of the total price you absolute mouth breather

>>69751768
man the copy strat of NijiKuro lmao, and they even take 98% of the sale, I bet on the claim they did not even pay for illustrator, just take a damn fanart for a contest and here we go

>>69752049
Well that explains why they don't give a shit about making anything good then.

>>69751876
>acting like the retail portion is relevant
roru, for vtuber merch you can cut that off and what are you left with
3 pounds for the brand margin = vtuber
1 pound for the agent fee = nijisanji

>>69750668
Doki has better merch already lmao

>>69751876
We've already been through this many times before. No, COGS for VTuber merchs aren't high. A 50/50 of profit cut should get your "livers" somewhere between 10%-40% of the revenue depends on the types of merchs, not anywhere as low as 2.5%.
If, theoretically, AnyColor getting only 5% of revenue, there is something really wrong with them. Just look at how much retailers make in your picrel.

>>69751980
But why acyrlic photo frame, a fucking rectangle screams mass production and a bunch of them lined up together would look tidy but sad.

>>69751876
Retard this is specialty merch, it's fucking buttons and postcards that take like 50¢ to manufacture, and they're selling them for like 10-20$ in a bundle. Even factoring in all other expenses Anykuros profit margin should be well over 50% not fucking 5%

>>69750978
that's what everyone in nijisanji get not just nijien

>>69751876
>so if they do a 50/50 with the talent the talent will get something like 2.5% of the total price.
If that is the norm, Kson and the guy from IdolCorp wouldn't have freaked out that much during the 2% fiasco

>>69751768
kek

>>69751768
My TV with a moving collage slideshow is better than this shit.

>>69752184
Most of the investors are chinese. They are cheap fucks. They don't care about quality. Have you watched how they treat their own workers in china? As long as it's the cheapest. They'll keep investing. Anycolor CEO and the chinese investors are all cheap fuck retards, they only care about their own profit.

>>69751876
A second of thought would reveal to you that AnyKuro represents most of this chart. They are the agent, they are the brand, they are the retailer (distributor)

>>69750978
>Is this a typical bday offering?
Nijisanji rarely offers any type of custom merch even when the liver offers to pay the manufacturing cost. They provide marketing support but little else. After management canceled the NijiEN 3D concert that burned out Pomu who realized that being an indie vtuber would be an improvement.

>>69752532
It's limited time specialty merch on which they have a monopoly, you bet your ASS their profit margin is like 70-80%, they're marking this shit up like a motherfucker

>>69750668
I'm starting to believe the rrat that the clique is trying to get rid of her but Riku is overruling them.

Dookie lost.

>>69751393
>>69751019
What the hell, this would be normal coming from an indie or tiny SEA corpo, but how can people not be disappointed from a top 2 company doing this? Even tiny idol groups can get birthday merch like towels, multiple sticker designs, original t-shirts, custom standees and more.

>>69752822
Riku needs to cut manufacturing costs to gold-plate his yacht

>>69750668
Why is she white

>>69753288
Darkie merch doesnt sell well, even holo lightens the skin of their talents.

>>69751768
>JP star
Didn’t they start getting standardized merch though?

>>69753920
Not really, Jurard birthday merch is custom made

>>69751876
Jesus christ look at their own fucking financial docs, merch production costs + payments to livers COMBINED are only 45% of their revenue
After paying all the employees and office rent they pocket over 40% of the money they take in goes to the yacht fund (well, a bit less because they do still have to pay taxes on that profit)

>>69753480
>lack
If anything he would make sure it's as tanned as possible

>>69754160
>40% profit margin
>Only wants to pay 8$ an hour for a english-japanese business translator

>>69752822
>indie or tiny SEA corpo
Even smallest corpos can do much better. Mozumi Pichi had a mug, magnets and a plushie.

>>69754485
The yacht is not a meme anon

>>69754070
From what i heard it was only JP stars that got affected, decided to go back to Roberu’s birthday and yeah this is their standardized merch. At least the t-shirt is customized

>>69754586
Looks like only the acrylic and keychain are standardized.

>>69754160
Anon they are using that money for more important things, like stock buybacks.

>>69750668
How come they had to delay releasing this and get it off aync with the actual birthday celebration when its the same old copy pasted merch theyve been selling for everyone

>>69754740
>25 million usd
That's like half their 2022 revenue

Is everyone happy now?!?!

>>69754792
Ah yes, the greatest investment a company can make, artificially inflating it's stock price to make investors happy.
Investors really do nothing but leech away a companies productivity huh

>>69754160
Oh I should also note that Anycolor outsources their whole merch operation to Sony Music Solutions so that "platform fee" includes all the warehousing and packaging costs.
Cover has a similar gross profit but lower operating margin in part because they handle e-commerce in house and those expenses are shifted from "cost of sales" to "SG&A" (besides the extra money Cover spends on other employees)

Phase merch in comparison

>>69754717
Oh I see, they get one customized merch. Alright nvm then

>>69754978
Ina if you could feel this across the void... please... tako themed keycaps I beg of you...

>>69754978
Where the fuck is my fucking coffee you fishstick fuck

>>69751768
>>69754978
>>69754537
HAHAHAHAH holy fuck Niji do not give a SHIT about their talents.

>>69754160
This is unironically the greediest shit I have ever seen.

>>69754978
Awawawawa~

>>69755096
Like, I understand if the weakest performing livers get the standardized birthday merch treatment, but fucking Kuzuha got it too.
They don't want customized merch because it means livers get more share of the profit.

>>69755324
I remember reading that when they get a frame with the birthday art the quality of the materials is also dogshit.

>>69755043
>>69755324
It constantly surprises me that the more popular and successful livers don't leave for a better contract. Fucking Japanese work-slave mentality.

>>69755394
Don't forget the plagiarized design yab two years back.

>>69754978
But phase merch is standardized too. Daki, desk pad + keychain for the first year bundle.

>>69756011

>>69750668
And people think this bitch is getting terminated newsflash she's not. She did a naked dogeza in front of riku sucked his hairy japanese dick then was forgiven for hearting that kurosanji comments. Pack it up /vt/ this dumb ass flip bitch can't be saved.

>>69756011
At least it's good standardized merch instead of some low effort shit like niji's

>>69756065

>>69756117
Some get extra stuff too.

>>69755324
Yeah, that 2% cut is pretty lucrative kek

>>69756116
Hate to pick kurosanji side here, but the phase stuff is also low effort anon.

>>69751768
Kek

>>69756184
Or opt out of the daki.

>>69751768
Damn that's crazy

>>69750978
niji puts in almost no effort and expects the fans to go crazy for little shitty scraps. thing is, as long as people do this and validate that strategy they'll keep doing it.

little acrylic stands or whatever make sense to me for like, a small corpo where you wouldn't expect them to pony up millions for an ambitious merch run on a paying audience of maybe a couple thousand people total. that'd not make sense unless you know all fans of the company are doctors and lawyers. but for a corpo like nijisanji where they have hundreds of thousands (maybe millions) of active paying fans they can try to put out something a little fucking nicer. but that's asking way too much of anycolor who doesn't just cheap out on the fans but even their own management getting not a lot of the profits coming back. makes you wonder literally where the fuck all that money is going, maybe riku wants a different yacht for every house he has or something.

>>69756221
Is that really the hat? Why does it looks cheaply made?

>>69752159
"Agent" is definitely not Nijisanji. It's the company/person that connects the endpoints of the logistical chain that makes the product a reality.

>>69756248
Actually I think the daki is mandatory for their first year. That was her 2nd birthday. Remi had similar circumstances.

/vt/ entirely btfo once again. New copes are being rapidly developed in this very thread.

>>69756356
1st year birthday merch.

>>69756286
You reserve the right to complain when you can show me Niji fan hats.

>>69756273
Don't you know anon? The only purpose of a corporation nowadays is to funnel as much money upward as possible to investors and C-suite. Investing in your employees/business model doesn't help their portfolio this quarter, so nobody does it.

>>69756286
Oh shitty lighting and all that.
It's pretty solid

>>69756418
2nd year birthday merch.

>>69756433
I'm not nijisister anon, I just can't believe that's the official hat.
For the record I bought HoloID merch back in 2021 and it's pretty high quality

>>69756011
>>69756065
I'll fully admit to moving the goalposts here if it gives you gratification, but I'm going to go out on a limb and say a company less that's less than a third of the financial success of Nijisanji shouldn't be blowing them the fuck out of the water so hard.
A fucking trinket and some card vs a full daki, voice pack and deskmat MINIMUM but it looks like they get a choice of something custom too.

>>69756220
A Daki alone is considerably higher effort than Niji's. You're being blind

>>69756439
Not bad

>>69756577
I'm playing devil's advocate here but I've never seen phase merch in person but I definitely have seen more than enough cheaply made dakis

>>69756577
Dakis are shit.

>>69756516
The caveat about Phase merch is that it takes a year to ship and is priced high, even more than the usual overpriced vtuber merch. Also no free shipping outside of NA, so you're going to pay at least $200 for a single birthday set you may or may not get by the time of the next birthday.

>>69756220
>Acrylic stand, keychain, canvas panel, buttons
vs
>Acrylic stand, deskmat, keychain, daki
I don't know anon even if everything is cheap chink made, there's a notable difference

>>69756439
Man, if only my financial were better last year.
That would fit my work clothes just fine.

>>69756577
technically it is still a "print illustration on standardized item" but there are 4 unique illustrations (plus variants for the keychains and daki reverse side) versus one illustration applied to different products

>>69751768
Small indie agency. Pls understand.

>>69751768
Bro this is just sad

>>69756766
prices are usually different if the talent decides to go with the standard set, Fish has been moving away from the preorder system little by little and things like standees and soon mugs she be much faster to get shipped, just things like the plushies and the camping mug they've been very autistic about making sure it's not complete trash so it ends up taking really long, but all that is mostly growing pains since most of the stuff is experimental for them and fish has to go hunt down a supplier himself before standardizing anything, but he's been clever about getting fan merch creators to collab so things like the hats aren't going to be as much of a burden as the rest for him

>>69751768
Now everyone knows why Nijisanji livers only make 2% of merch sales. Just look at this garbage they're burning money to push this shameless merch out but nobody is actually buying it. Other than Chinese fujos and even then that isn't the whole niji fanbase lmao

>>69757386
Anon, merch sales made up almost 35% of their revenue. People are clearly buying it.
There's a reason why people say niji are for normies

>>69756011
SLUG IMPREGNATION
SLUG PREGNANCY
AAAAAAAAAAAAAAAAAAAAAAAAAAA

>>69757462
You're telling me normies are allowing Nijisanji to scam them like this? That's so fucked ano those Keychains cost like 50 cents to make. Holyshit somebody should fucking warn them. At that point they'd be better off buying third party merch looks the same 85% cheaper.

Reminder that GYARI wasn't able to get Pikamee her 3D but he did make her a fucking kettle.

>>69757654
>You're telling me normies are allowing Nijisanji to scam them like this?
Yumes will buy 50 pins or keychains at a time and plaster them all over their bags and such. Women are nuts.

at some point I wonder if expensive custom niji merch even sells considering the demographics the livers are popular with

there's a reason why 23-25 year old men in non-SEA countries are a desirable market

Why did they delay the reveal of the merch if it is the same generic slop they release every year for every one of their organs?

>>69758042
Last check they sent to the manufacturer bounced, so they're no longer taking orders until the money goes through.

>>69758042
I bet they have perms on top of perms for everything, I worked for a jp corpo that had a safety council for weather or not pics of the products we sold from the official comms team was seiso enough and you couldn't crop an image yourself, they had some old bureaucrat that you had to ask to crop out things from images and it was his one job all day to do that

>>69751768
That's just straight up insulting.

>women
Men once had pride, but sadly few still remain

>>69751768
Holy shit

what kind of merch have you bought recently?

>>69766763
I bought Soul Hackers 2

>>69767279
Anon, that's someone's oshi.

>>69750668
>Generic keychain merch
That's what /vt/ was sperging out on?

>>69752049
Source? This is news to me.

>>69751768
Pretty mid ngl

>>69750668
Niji merch is always bad

People dont actually find scarle's streams entertaining right? It's literally just reading the most cringe superchats imaginable

>>69767746
See >>69751876 for the full cope and >>69754160
for the debunking

>>69751768
man... now I just feel bad

>>69754537
Holy shit
can't believe Mozumi makes each mug by hand

>>69771146
Imagine working for 4 years in the company and this is what they release for your b-day.