/vt/ - Virtual Youtubers

No way there's less chinese or indian speakers than english speakers
Anyway negro what they'll most likely do is hopefully clean house and rebrand as Niji Global, in that order.

>>69409956
Chinese and Indian speakers are massive only because their respective countries have massive population. English on the other hand is not only spoken by US, UK and Australia but also Europe and SEA as 2nd language

>>69409797
He has no way of convincing investors that Nijisanji will have any long term presence outside of Japan after this if EN gets dissolved.
I guess the one out they still have is to triple-down on the Chinese market. That's where most of EN's financial success came from anyway.

Riku wouldn't bow to filthy gaijins if he wanted EN gone. The only solution to the drama? 10 more waves to make people forget about Selen.

>>69409797
NijiEN is 19% of their revenue, losing them would be like losing a leg.

Also income:ccv is way higher in english than china or india.
Mr Beast said he only gets like 70k a year for his hispanic channel, while languages like french get way less views but higher income.

Arguments in favor:
>They already turned tail and fled and closed their KR, IN and ID branches when shit went south
>They seem unable to properly manage the EN branch
>The EN branch is suddenly a liability for the company reputation and might make it lose more money than it brings in if this gets worse
>Riku personally went live just to address this which is a first and shows things are at Defcon 2 (or 1) at JP headquarters and there is no way they do not have "kill the entire branch" at least as an option on the table while strategizing responses

Arguments against:
>IN and ID branches never really took off to begin with, losing them basically did nothing to the company bottom line, KR was only mildly successful compared to nijiEN, so nijiEN could be seen as way less expendable
>nijiEN could be seen as symbolically necessary, even if it is not performing well, in order to prove to their investors that they still take overseas expansion seriously and are not going to willingly cede a lucrative market to Cover and Western corpos
>nijiEN has briefly achieved success second only to holoEN and so the "it could happen again, it's coming home for sure this time" kind of pitch can be made to investors that with the right people and approach they can regain their footing

>>69409797
They can't close it because it's their last chance at expansion into EN market. If that goes away then so do the investors.

>>69410584
Anykara is actually in hot water right now with their CN and EN branches and I don't see them willing to close down the only foreign branches they are left with. Both Hanser and Yousa, basically their biggest affiliated talents in China, parted ways this year and then this clusterfuck with Doki happened. Theyre pretty desperate right now

>>69410553
>MrBeast said he only gets 70k a year for his hispanic channel, while languages like french get way less views but higher income
That's remarkably low when you take into account how much the average spic consumes CIA approved slop like that, and the gall of these brownskins to beg for a Hololive spanish branch here lel

>>69409797
>>69410584
I don't expect it to happen soon, but I do expect it by the end of the year if they don't make drastic changes.
It isn't just about Selen. Selen (and to a lesser extent Nina and Mysta) confirmed that One Girl's Story wasn't just a toxic woman's bitter attempt to take the company down with her. The management and working conditions in Niji EN fucking suck and are the reason they've lost 7 livers in 14 months. It's getting faster. There will be more.
Combine that with their new waves starting to struggle to hit 100k, and they're going to have a much harder time finding anyone decent willing to join them going forward.

"Closed" doesn't have to mean shuttered completely.
It could be Niji EN in name only, with far stricter ties and oversight to the main Japanese branch.

The leg doesn't work, it's broken. But cutting it off entirely is also a bad idea. So you put it into a cast so it's forced into one particular position until it heals.

>>69410553
>he only gets like 70k a year for his hispanic channel
Explains why most jp vtubers who pander to the hispanic market eventually move on, there's very little money to be made in that market.

>>69411248
Well when it costs fifty thousand pesos for a five thousand yen handy-j, you realize their money ain't shit.

>>69410847
To be fair the lower income of a branch like that is offset by the workers there having a much lower cost of living. Median income for an American is about 46k USD, for a Mexican it's less than 6k. If they actually hired managers from the same countries as the talents, it'd still be profitable.

>>69409797
>Nijiniggers see the en ship sinking and start to suck the jp cock now
As expected, nijiJP will get to this point soon enough sister your corpo will die.

>>69411365(Me)
ES especially since a significant portion of their viewers would be Spaniards and Hispanic-Americans paying in Euro and USD

>>69410443
this,send in the next wave! 2 more weeks until they control the entire western vtubing market.

>>69409797
The question is, do they even have a choice? They're going to lose most of their talents, lose most of their customers, and lose most of their potential new hires. They might have no choice other than to cut their losses. NijiEN has mostly lost it's ability to grow.

>>69410584
the latter makes more sense.still some heads will roll.

>>69411500
money is money anon.they wont give up that fast even if the odds arent in their favor.

I think they'll close it because having it as a huge decline on the financial reports is simply embarrassing

LK already confirmed they are restructuring the branch and they hired PR managers to coach the talents.

They are not shutting down the branch.

>>69410584
EN also has sisters adamant on keeping the branch alive, but we can only know in the future how much money they're worth, and if they're worth the damage they're causing.

>>69409956
ESLs are the most common spoken language in the world. That includes a quarter of Indians. Add them up with native speakers worldwide and it's easily the most spoken language in the world. Mean while Chines population decline will see their population cut in half in the next 50 years while ESL will likely double.

>>69410847
no true spic wants a hispanic branch, only US latinx are retarded enough to see how bad of an idea that is.

>>69409797
Do all the en talents have to move to JP or something if they merge? If not, what difference does it make?

>>69411987
LK also mentioned that some livers lawyered up right?
We're going to see some amount of graduation/separation shit next month

>>69411987
>LK
I’m not going to put much stock into that. Even with a complete restructuring, that doesn’t guarantee clarity. One of their biggest problems is that they cannot prevent the suspicion that surrounds them without being essentially transparent; Niji is one of the most opaque in this regard.

>>69412293
This 1000% There is no trust that exists between the audience and Nijisanji at this point. Every time a talent goes on break everyone is speculating whether or not they've been stealth suspended. Every time a talent tweets something out there is speculation about management skinwalking them and posting it instead.

There is no trust, that is why the drama surrounding this agency will never disappear and after a while people will just get bored with it all and go elsewhere.

>>69411987
Leaker here. Riku just tongued my anus.

-LK

If it's to be believed, some of their talents for the next wave pulled out ahead of time. I guess it could be pretty bad if that keeps up.

>>69409797
they only care about profit. if they think they can still milk, they wont close it, if they think the cow is dry, they will close it in a heartbeat

We'll see 3 or 4 livers gone by the end of next month.

>>69409956
the only sapient poosandchinks speak english anyway

>>69414736
grimmi would've been great in there, but she's great solo, we'd never get kino streams like her playing itch.io trash made by chat at hackathons like 'worlf penis game'

At least Reiny can finally get a model that matches her voice even if her model is absurdly good for an older indie. Her biggest issue is that sharing a channel between a JP only and an EN only is just the dumbest format. That and they don't do their socials well or like anything else (maybe if Riku is serious about investing in the EN support structure she could do really well cause she needs guidance).

>>69409797
You have to cut off an arm and a leg if they are so badly infected they will kill you and if you spend too long crying about what a loss they are you will simply die

>>69414736
we already know for a fact 3 of the guys for Krisis noped the fuck out even before these events

>>69409797
No, why would they? It's profitable and just how you see talents such as Victoria, Aia, Maria, Scarle, etc. streaming in the midst of this scandal, the EN branch will continue but with big changes in how livers are managed.

>>69409797
Honestly? No, I think they'll continue, but they're going to massively fall off to the point where they're not even top 3 or possibly even top 5 if things continue to decline, living entirely off of the few remaining sisters lusting after whichever male isn't canned after this shitshow. They're pretty badly tainted right now.

>>69417288
I keep forgetting krisis was even Niji. I keep thinking they were STARS or something. Do they even still stream?

>>69412681
You are an idiot if you ever trusted a corpo in the first place dipshit

>>69409797
Won't happen quickly, might happen slowly as talents keep leaving.

Niji pretty screwed without since although revenue is tiny they need to sell a growth story to investors and being unable to execute outside of JP where they are already saturated isn't going to be good news to the investorinos

>>69417386
Aia streams to like 56 people, you think they're going to keep a branch that keeps causing huge problems like this around for 2views?

>>69417646
Yes. One of them had his birthday the same day as Selen's termination lol

>>69411987
who want to apply to this black company anymore lol

>>69414736
who is clauvio?

>>69417386
Scarle is gone. It's clear she's completely done with them and I expect her to be graduated whenever she gets to the front of the queue.

>>69412202
Based on what happened with ex-ID, much less resources and and leeway for independent projects for the branch as they will be folded within main branch' planning which always favors the JP branch.

>>69411846
But if keeping a dying branch that keeps missing its revenue and growth targets in investor reports hurt the stock more, then at some point you have to cut off the rotting limb. Last quarter they literally used the bullshit excuse that EN fans are just transferring to JP.

>>69409797
>Western audience will drop almost entirely
If EN merges with JP, they will no longer stream in English?

>>69409956
native speakers sure, but speakers overall? they are nowhere near close to english

>notPomu on Twitter talking about going to a graduation live of an idol called Yuuka Homura (nickname Pomu, from Homura)
>was worried about supporting her monetarily because of the company she belonged to had serious bullying allegations to the point where a ton of their members left and a former member sued
>but now she's happy to support her again in a new company
She's being a bit on the nose there...

>>69419590
they say a lot stupid shit while chasing money.all Im saying is that nijien will stick around for the future and that the doki thing wont insta kill it even if elira and co get exposed.yes,people with money can be that retarded.

>>69412293
cant they just make EN more transparent but keep JP the same?

>>69417607
still better than Homostars jp and they are still in business.

What are the chances of EN getting assimilated into JP just like what happened to ID/KR?

Is it theoretically possible for the shareholders to force Riku's hand and order him to do something?

>>69420377
>>69410584
Personally, I don't see it happening. Pulling out of EN market would kill their credibility for investors, especially with how they mention it as a very good opportunity on they website.
Also with all the new staff, it does seem like they will try and save they branch.
But they haven't realized just how bad they image is, and that they need to do western PR strategies and not JP PR.

>>69417147
Reiny isn’t going to Nijisanji since she’s very very close to FalseEyeD and wouldn’t dare want to betray him. She’s told some people where she’s actually going.

>>69414736
Coincidental
https://x.com/grimmivt/status/1758712429184430525

>>69420716
why would anyone get close to False? I find him more scummy than any of the dramas he covered.

There's no reason to pull out until whatever's wrong at EN starts somehow contaminating JP. For all the negative comments about Nijisanji, such as paying talents too little, being understaffed or not understanding workplace culture outside of Japan, it is probably still more profitable to resolve all of those issues by paying additional costs instead of pulling out of EN entirely.

The collapse of NijiEN is really more something that would happen if they found themselves incapable of stopping it, such as if people started quitting left and right and they had no luck recruiting new talents. Willingly and by their own volition, it's unlikely Nijisanji is going to back out of such an important market.

Reminder:
Enna claims to be a virgin to appeal to her femcel audience.
https://www.youtube.com/watch?v=0l1LhoVKBUw

But Enna has dated and moved in for more than a year with multiple boyfriends and fakes being a femcel for viewer engagement.
https://streamable.com/52f2jr

Also Enna craves BWC and fucked Kyo during their offcollab
https://streamable.com/qj593c

>>69412150
obligatory reference

Closed? Nah.
At worst, it will be a total purge of current management and "management", and rebuilding from the people outside the cliques.
That should work for the long term, might need to butt heads with shareholders but that's given.

>>69421937
Im not familiar with myth but isnt that a tako on her head?

>>69422203
Pretty much. She got called out for it and then added the two antenna. Thing is, she didn't have to do shit because her mascot came first before the Takos for like 4 months difference, but retards still tried to cancel her mascot until she gave in.

>>69410443
SEND IN THE NEXT WAVE

>>69420605
The last time they tried "western pr strategy" the Elira stream happened, i don't think they'll be venturing outside their comfort zone for a good long while

>>69409797
Shit statistic is shit. Doesn't matter if Europoors can speak english when they won't donate. Westeners also use adblock more and buy less merch because of the fucking import tax.

>>69409797
>they will accept the fact that their Western audience will drop almost entirely and they no longer have a stand in the EN market
Here's the thing, they have already lost the western audience. The few diehard fans that they have are all that they will ever have, most of whom barely speak english in the first place. Do you honestly believe they'll gain new english speaking audiences when the first google searches for Nijisanji are all talking about the black company thing?

>>69412014
Sisters are the only ones supporting waves like Krisis - if you look at the superchat totals on something like playboard, you'll see they have no monies. The only useful thing they'd be good for is views.

>>69409797
https://www.youtube.com/watch?v=EQP-MIGBhzY

>>69410416
that's a very short line mang

>>69420514
No. Niji shareholders don't have voting rights.

>>69409797
They won't close NijiEN. But they probably will fire each and every one of staff and replace them

>>69409797
i just noticed if niji had not made a black management outside jp branch they would be really successful world wide

>>69410443
Nobody want to be in NijiEN.
At best he will get some literally who 1view trannies but that will drag NijiEN even lower.

look at this actual real true announhttps://youtu.be/3YyLumCfmY4?si=fuLlMsZZznLjkVWrcement

>>69425306
>outside jp branch
DYRB?

>>69410416
if you've ever been to japan, you know this line is soulcrushingly small. i've seen people lining up into JP rail stations from the venue in aki

>>69425765
I've seen bigger lines for an old man selling baked potatoes in japan

>>69409797
Nothing of value would be lost

EN isn’t in a great spot to be in. Anycolor’s recent financial report seems to indicate a 12% Year on Year decline for that branch. Now they aren’t that easy to axe either since they still brought in 14.7% of Anycolor’s revenue, JP is still bigger at 47% but that’s still good money Anycolor would be walking away from.
It’s also undeniable though that this sub 15%-earning division of Anycolor just embroiled the company into one of the biggest PR disasters that the company may have ever went through over the course of its 6 year history. And there are still questions hanging overhead over whether this has harmed business relationships due to other companies not wanting to be associated with the drama, or whether this will impact NijiEN’s commerce sales on top of that. The latter is absolutely important since it makes more for both branches than live-streaming ever does, and the one thing you never mess with is Riku’s money. EN won’t come out of this unscathed, but the amount of money lost will determine if they’ll just come out of this with a few bruises or if they’ll start cutting off fingers en masse.

>>69410675
This, some of the investors they have, bank on tapping into the US market. They cannot just scuttle it, regardless of what rrat-breeders would like to think. That would not be a negligible impact.

NijiEN even at its worst outdoes all of their former overseas branch and is still responsible for 1/4 of their income, plus all that income from merch, conventions etc is other markets, primarily asian ones.
Outside of letting go the people that wanna leave, I don't see EN going anywhere

>>69428993
20% is 1/5th anon

>>69429122
I cant math.
But 20% is still hefty.

Tourist here, give me the reason why Elira (apparently queen bee of NijiEN) isn't getting the boot. Whose dick is she sucking

>>69430484
internal investigation is still ongoing
also terminating her now would look like an admission of guilt

>>69430484
Possible explanations from most to least (imo) likely
>They are not going to drop her until they have finished whatever internal investigation they are doing and settled whatever is going on with doki
>Elira's managerial duties are so ingrained at this point that NijiEN would not be able to function as a branch without her in that capacity, and so they can't lose her until someone willing to be a replacement shows up
>Corporate believes (right or wrong) that Elira is in the clear and does not need to be terminated. Alternatively, they believe that a lot of the EN livers are on Elira's side and would leave with her.
>Elira has some dirt on higher level executives with some actually nasty and illegal shit. They are worried that she will go public with it unless they allow her to exit on their own terms
>Elira was actually Riku with a voice-changer the whole time

>>69431098
I would like to add another. Maybe 2nd or 3rd most likely
>Doubling down so many times has made it seem like Niji really believes in Elira for jp fans and investors. If they were to go back on their words now, they would look like idiots that don't know what they are doing.

>>69430661
no. terminating the clique would be the best pr move to start the redemption arc

>>69410350
Funny enough, his best way to convince investors that the EN market is still viable would be to use HoloEN as an example kek

>>69431630
no, not before they have finished the investigation. also the timing is wrong, stocks just stopped dropping they need to stabilize. they cant just terminate multiple other bigshots or more investors will jump ship and they risk a cascade. thats why theres a graduation queue in the first place.

>>69422773
that wasn't pr it was retardation

>>69409797
They killed off KR and ID for less
These shitters in EN are actively hurting the entire company

Nijisanji is a business.

This means that if NijiEN doesn't either break even or generate profit, eventually it will be closed. The lose subs and views cut into profits, but it may still be profitable

The only other consideration is if they can use it for marketing or use it to appeal to shareholders. Currently, they can do neither of those things.

If it does die, it won't be fast and spectacular like people here want, it'll be slow. The conditions for Niji en death would be that the existing talents all graduate, and future gens to never really take off while JP or EN management either do not market it, or attempt to market and fail. If they are at break even, they can continue to keep NijiEN around while everyone forgets the Selen incident. Even if they lose money, as long as it's not much, they may keep it around to try to expand later.

>>69418628
Sleepy dormouse girl who loves retro games

>>69414736
That makes it so much worse fo NijiEN since now they're in a position where they're having a harder time justifying their current status. Not only is the branch actively losing stars, but now they're even losing potential revenue sources before they even debut.

>>69414736
>>69421054
This fucking retard needed a company ending termination yab to wake up and realize joining niji was a bad idea?

>>69433362
Vtubers aren't exactly rocket scientists

>>69433362
In fairness, Nijisanji probably talked up a lot about the status of their company, or promised tons of collabs with their oshis. Its doubtful they paid attention to the new talents or looked at their playboards, because some of them probably aren't making significantly more than they did as indies.

>>69432736
This would actually explain her haitus, and recent return with incoming merch and new emotes. I really like her cozy vibes and calming voice, thank god she dodged that bullet.

>>69409797
It won't actually matter to the english market because it'll just be "nijisanji that speaks english" instead of "nijisanji EN".
They'll still (possibly) recruit english livers, although that's already questionable with how small the pool is and how only desperate people would have to be to apply now.

>>69409797
I doubt they would leave the English market. NijiEn may end up getting axed but they're still going to try to dip into outside markets. Any sort of economic instability in Japan would reduce the amount of disposable income for memberships and superchats considerably
>>69409956
>indian speakers
India has a shitload of languages so English is the only way an Indian in one part of the country can communicate with an Indian in a different part of the country. Without India and Nigeria, the number of English speakers drops considerably.

>>69411987
It's a tad bit difficult for a branch of a vtuber agency to exist without... you know... the vtubers.
Right now half of Niji EN is on a mental health hiatus, Scarle is not even pretending she has any gucks left to give, the rest are basically in punch-clock mode and just phoning it in, and at least one member of the upcoming tenth wave has already bailed. Not to mention memberships, superchats, subscriptions and merch sales all dropping off. Niji EN is dying, and the entire vtuber community knows it - the only things we don't know yet are who will leave before EN gets absorbed into the main branch, when the absorption will happen, and who will be forced to leave when it does happen.
Oh, and their job openings are minimum wage part time jobs for inexperienced college students. Good luck running the branch with a skeleton crew made entirely of rookies.

>>69409797
>NijiEN may be closed
best case scenario

>>69431098
Second point needs to go down a few spots. There is no way that the whole branch or even a significant portion of it (30+ talents plus support staff) hinges on one single indispensible person

>>69437124
yes but dont forget all half of europe and some parts of asia

>>69409797
?

>>69420605
>Also with all the new staff, it does seem like they will try and save they branch.
Impossible with a $8 an hour trilingual student manager. You need a Jenma / Shinove type of manager to smoothe over this clusterfuck, otherwise it's just going to happen again. Either Riku has already realized this shit is unsustainable and is already planning on stuffing bills into a comically large suitcase and heading to the bahamas, or he's terminally retarded in a typical techbro ceo kind of way who thinks that getting upset at the talents and then slapping the world's cheapest bandaid over the whole ordeal is the best or only solution.

>>69414736
Lots of small corpos debuting new gens soon too. Interesting.

>>69446908
I'm starting to think talents doubling up as management really is part of why they were taking shit so personally considering how much hex and elira have discussed typing up tons of stuff and whatnot.
But riku's whole apology video was literally about how they're finally getting a stronger support and management network (after losing half their top 10 earners).

>>69448523
>they're finally getting a stronger support and management network
The blame ultimately lies with him for thinking he can get away with providing them with such little oversight and assistance and think everything will be fine, and I do not take him at his word, especially with the job postings that have been going around here.

>>69411987
Restructuring is company lingo for a last hail mary before dying. If the restructure goes south it's definitely folding.

>>69419590
Ripping out EN will be seen as a sign of weakness. With stockholders on the brink of pulling out and the rest of their 2% slaves hoping the courts will squeeze Riku to pay them minimum wage, they cannot afford any more bad PR. Luckily, Riku is a greedy turbojew and would rather have his sweatshop corpo blow up in flames than disclose his money laundering schemes to the world.