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/vt/ - Virtual Youtubers


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45529156 No.45529156 [Reply] [Original]

https://panora.tokyo/archives/63643

Yano Research Institute's Consumer Survey on VTubers: Over 80% Awareness of Nijisanji and Hololive among 15-39 year olds

On March 20, Yano Research Institute Ltd. announced the results of a survey of consumers regarding VTubers in 2022.

The source of the survey is "In-depth Study of the VTuber Market in 2023: Consumer Survey," which was published by the company on February 28. The survey was conducted in December 2022, targeting 894 men and women (442 men and 452 women) aged 15-39 living in Japan who responded that they were interested in VTubers.

When asked how many hours a week they watch VTuber-related videos, 34.1% said less than 1 hour, 26.9% said 1 to 3 hours, 14.9% said 3 to 7 hours, and 15.1% said 7 hours or more, indicating that about 30% watch more than 3 hours a week. Some respondents watched for 20 to 30 hours or more per week.

As for recognition of VTuber agencies, Hololive, Nijisanji, 774inc., .LIVE, VSPO!, Aogiri High School, Re:AcT, Neo-Porte, VIC, Kizuna AI, and VEE were the 11 offices/projects surveyed.

Nijisanji (89.6% of respondents) and Hololive (86.9%) were followed by Kizuna AI (58.4%), to which Kizuna AI belongs, and VSPO! (54.0%) and Aogiri High School (51.3%) had responses of 50% or more.

>> No.45529279

neat

>> No.45529482

>>45529156
vspo and aogiri being near kizuna is a bit surprising
same with neoporte matching 774 and .live
also surprised VEE is not completely dead

>> No.45529774

>>45529482
I'm more surprised that Kizuna Ai is so low. They surveyed VTuber fans and Kizuna Ai was pretty much a megastar in Japan among VTuber spaces, how are there people who don't know her?

>> No.45529957

neat thread

>> No.45530061

>When asked how many hours a week they watch VTuber-related videos, 34.1% said less than 1 hour, 26.9% said 1 to 3 hours, 14.9% said 3 to 7 hours, and 15.1% said 7 hours or more, indicating that about 30% watch more than 3 hours a week. Some respondents watched for 20 to 30 hours or more per week.
Is this out people that are vtuber fans/watch atleast some amount, or out of the 15-39 general population

>> No.45530231

>>45529156
Interviewed more girls than guys. Niji being 1st is understandable and Kizuna being that low is too

>> No.45530262

>>45530061
From my understanding, it is from 894 people in aged15-39 that responded in the survey

>> No.45530263

Japan is into anime VTubers? Color me shocked.

>> No.45530354

>>45529156
NjiHolo being that high is really surprising, The bacha pigs are mainstream now. Pictures are winning.

>> No.45530478

>>45530231
The difference between 1st and 2nd being only 3% i would say they are pretty much equal
What is surprising to me is that kizuna ai is that low and vspo has really grown a lot

>> No.45530493

>>45529774
yeah, also this is among those who said they were interested in vtubers
nice #s

>> No.45530677

>>45530262
The engagement rate is so high it's almost hard to comprehend, if you replace "less than 1 hour" with "don't watch at all", only 1/3 of teenagers and young adults don't watch them at all and 45~% watch at least 7 hours a week, I don't think video games including stuff like facebook farmville, had those kinds of rates in my graduating HS class

>> No.45530782

>>45529774
Kizuna Ai is now just a vtuber with past glory.
It is called a hiatus, but it is no different from a graduation.
The younger generation has probably only heard of the name, but few have actually watched the streaming or seen the videos.

>> No.45530793

>>45529156
>targeting 894 men and women (442 men and 452 women) aged 15-39 living in Japan who responded that they were interested in VTubers.
A bit less interesting than I expected

>> No.45530838

>Re:AcT
Doubt
>VEE, VIC
who

>> No.45530986

>>45530677
That’s probably because this result already exclude those who are not watching or not interested in vtuber

>> No.45530992

>>45530838
VEE is Sony's VTuber project, VIC was the agency that managed Kaguya Luna and Pinky Pop Hepburn

>> No.45531033

>>45530677
Retard, at least read who they surveyed. It's people interested in chuubas in the first place, it's not indicative of the percentage of young adults and youth interested in chuubas.

>> No.45532741

>>45530782
sure, but they asked about recognizability, not whether they watched said content

>> No.45533984

>Nijisanji (89.6% of respondents) and Hololive (86.9%)
There is no way this isn't fake. Or reversed

>> No.45534064

>>45529156
This means so little though, the sample group is so focused on people who would already know these things
>894 men and women 15-39, in japan, who were already interested in Vtubers

>> No.45534172

>>45533984
It's pretty much spot on
however, Nijisanji have 3 times more streamer than hololive does

>> No.45534417

>>45529156
I'd like to see a world survey of Gura vs Nijisanji.

>> No.45534566

>>45534172
Quality over quantity. It doesn't matter how many more streamers niji has. Holo is obviously more known than them. The data is suspicious.

>> No.45534642

>>45533984
>>45534172
>>45534417
>>45534566
Holocope already starting kek. You people are just as mentally ill as the tranny freaks that haunt your fantasies.

>> No.45534752

>>45529156
>More women respondents
Of course Niji ranks high dumbass, do you think females like Holostars?

>> No.45534754

>>45529156
I fucking love Aogiri but I refuse to believe almost as many people know about my weird girls as Kizuna AI it makes no sense. Yeah I know she graduated, but that just means there won't be any new people who know about her. Did everyone who already knew her just get amnesia or something?

>> No.45534773
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45534773

Nijisanji is more mainstream than Hololive by the fact they're more normie-focused and Hololive is basically an idol group. You'd more likely admit to watching Nijis than Holo to your coworkers for example.

>> No.45534881

>unironically trying to say kizuna ai is still relevant in current year

>> No.45534906

>>45529774
She's fucking dead. People who just get into vtuber recently wouldn't know about her.

>> No.45534922

>>45534754
I guess you could attribute it to how the Aogiri girls took to the shorts/tiktok format pretty early compared to others and did it well

>> No.45534923

>>45534773
>Source: I made it up

>> No.45535049
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45535049

>>45534923
>Nijisanji is more normie/mainstream focused than Hololive
>Hololive is more idol than Niji

I mean those are my claims, which one are you disagreeing with?

>> No.45535137

>>45534754
That means half of the people are either only know about vtuber after Kizuna Ai stop her activities or are like HoloEN fags who only know about their EN whores and no one else.

>> No.45535146

>>45534773
Some anon post about surveys and ppl worship it like a bible. A simple google search on trending terms shows that Niji is only more popular in JP, and by a small margin. Everywhere else, yes including China, holo trends higher. The gap widens as you search western regions.

>> No.45535203

>>45534923
Retard you can probably find only a few people who hate Niggersanji and their fanbase more than me but it's easy to picture why the japanese still know more about them than Hololive. If anything it's really impressive that Hololive with its walled garden audience is already that close behind them in mindshare.

>> No.45535256

>>45535146
Yes, my post is within the context of JP. In no western country would you talk about vtubers to your coworkers.

>> No.45535253

It isn’t a lie when anons say Nijisanji is the normie company in Japan. Their promotions are also everywhere, I think Mito even has a sponsorship for laundry detergents there

>> No.45535307

>>45535146
>china
Is this post yab holo? Can't imagine chinks care about them that much after they kicked ouf Cover out of their beehive.

>> No.45535381
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45535381

>>45535307
Nah, China is Hololive. HoloEN even has a huge following there.

>> No.45535403

>>45529156
So what I'm seeing from the fact the majoity of respondents were women and therefore are likely the 'twitter crowd' is that for all nijisanji's pandering to that crowd they've only got 3% more awareness than hololive, yet we can see despite that awareness hololive utterly crushes them in actual viewership and merch sales meaning hololive does better at attracting and creating more actual fans while nijisanji just gets the brand out there.

tldr: pandering to twitter doesn't get you more money or views just useless 'public awareness'. shocker.

>> No.45535450

>>45535256
https://trends.google.com/trends/explore?geo=JP&q=Hololive,Nijisanji&hl=en

Nvm, holo actually took over. I trust this data more so than some random surveys.

>> No.45535482

>>45535450
What if you change the search terms to Japanese instead of English?

>> No.45535535

>>45535450
>>45535482
Here, did it:

https://trends.google.com/trends/explore?geo=JP&q=%E3%83%9B%E3%83%AD%E3%83%A9%E3%82%A4%E3%83%96,%E3%81%AB%E3%81%98%E3%81%95%E3%82%93%E3%81%98&hl=en

>> No.45535571

>>45535482
Try it, using phone atm. Don't have JP installed. I won't be suprised tho if niji is in the lead since they have been in JP for years now

>> No.45535579

>Hololive - 86%
>Nijisanji - 89%
I understand not know one of them, I see it happen all the time, but I wonder how many who responded to the survey that did not know either. I'm sure they're at least seen something and just don't remember names.

>> No.45535599

There's also this shit
https://twitter.com/nikkei/status/1637593573150412802
I dunno what it truly means but I'm sure anons here can use it for funpost fodder

>> No.45535663
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45535663

>>45535599
No Hololive for zoomers?

>> No.45535692

>>45535307
>Is this post yab holo?
If you search around you'll still see bugs pretending that nothing went bad, nothing will be bad, that Hololive misses them, and they'll be back any day now.

>> No.45535726

>>45534754
Isn't the Aogiri official channel really popular?

>> No.45535810

>>45535726
Yeah...I mostly watch Komaru but I guess the main channel does get a lot of tourists. But being that close to Kizuna AI just blew my mind

>> No.45535849

>>45529156
>surveys

>> No.45536085

>>45535692
Poor Zhangs have adapted to survive on a diet of nothing but hope for over a century.

>> No.45536663
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45536663

>>45529156
>numberniggers are chimping out and nigging hard over a 2.7% difference
Jesus Christ

>> No.45536679

>>45535307
I was somewhat following when it happened (using google translate) and all the shit that went down never really had full broad support from the chink vtuber fanbase.
You have to understand that it all was nothing more than a powerplay by bilibili management for more hours, more control. and money

>> No.45536882

>>45536679
That’s pretty much it. The chink playbook for doing business in the mainland as a foreigner is to make you comply with progressively more one-sided rules until they have de facto control of the local branch of your business and you give up executive power for the sake of preserving your cut of the profits. They probably didn’t expect Cover to go scorched earth on the branch rather than give up control.

>> No.45537674

>>45535810
Ai worked hard to distance herself from the vtuber community

>> No.45537893

>>45534642>>45534642
>Holocope
It's a Nijicope thread.
Sample size that has more women than men for vtubers?
That's like bragging that Niji has more likes on Twitter.
It's irrelevant to those that watch the streams.

>> No.45537940

>>45530992
Did VEE even debut anyone yet? That was supposed to be the 50+ Youtuber project from Sony or was that a different Sony project?

>> No.45538138

>>45534773
Eh, just today i heard kiara theme song in a mall. So it getting normalise and asia are more acceptable of anime girl than western.

>> No.45538206

>>45533984
Nijisanji is bigger in Japan than Hololive
Hololive is bigger overseas than Nijisanji i.e. on this fucking board where you solely reside

>> No.45538243

>>45535253
Niji JP regularly has sponsorships for shampoos/makeup and stuff

>> No.45538279

>>45535253
how is that any different with cup ramen,chocolate, candy etc sponsorship that Holo got tons of it

>> No.45540162

>>45529156
>Aogiri High School (51.3%)
people still remember...

>> No.45540438

>40% of "fans" of vtubers have no idea who KizunaAI is
lmfao

>> No.45542031

>>45540438
I bet you the number is even higher on /vt/

>> No.45542639

>>45533984
holy shit, of course people whine even when it is so close if their favorite horse is not ahead...

>> No.45545541

>>45542031
true

>> No.45546729

>>45536663
It was suppose to be more than 20% difference due to how many livers niji had
But now it's just 2.7% different.

>> No.45546999

It just means that hololive has failed to penetrate 1/2 of the human gender demographic, the fact that holos only have 2-5% female fans apart from Susiei, marine, and Towa (20-30% which is still crap) speaks volumes. Whereas nijisanji is more gender balanced, They need to do better

>> No.45547069

>>45540438
you really just need to look around /vt/ to confirm it.

>> No.45550674

hmmmm

>> No.45555844

>>45529156
hmmmm

>> No.45556342

>>45534773
With rates as high as both of them have it has literally to do with seeing billboards and CMs during ad breaks.

>> No.45556599
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45556599

>>45535535
It seems that Hololive's popularity is spread across all regions evenly, while Niji's is centered just at Tokyo. Is there a reason for this?

>> No.45557128

>>45556599
Bug. Put space after にじ

>> No.45557320

>>45557128
Ah, makes more sense now. Weird tho.

>> No.45558068

>>45529156
Nice to see Re:ACT above 25% at least!

>> No.45558301

>>45557320
Because it's all hiragana google thinks ni is a particle

>> No.45558641

>>45557128
にじ さんじ gives slightly different trend, use に じ さん じ instead

>> No.45563927
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45563927

>>45529156
Vspo chads rise up

>> No.45564095

>>45530782
This reminds me of how more and more Japanese people are getting into Fate due to FGO and don't even know about the VNs.

>> No.45564276

>>45564095
Nasu would be the world's biggest sellout, but George Lucas exists so Nasu will have to settle for 2nd place.

>> No.45564517

>>45534906
considering that at her height she was recognizable by people who didn't even follow vtubers, the data is definitely suspect. you want to argue some kind of collective amnesia happened in the past few years?

>> No.45564717

>>45537940
They've debuted 4 waves / 19 talents so far.

>> No.45564877

>>45529156
This is really sad. These stats reflect what I would expect from my friends, and we're fucking losers. The absolute state of Japan.

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