/vt/ - Virtual Youtubers

>>46405412
By building loyal users to acquire new users within the identical niche. Which is why Cover is trying to grasp the gaming market right now which is also another niche.
Look at their business development strategy. First they capture the livestreaming market, then they expand their niche into anime niche for both domestic and global which further expanded their niche, and now they're trying to get into the gaming niche. A niche does not necessarily means small but they're containing their brand to pander into a specific demographic.
>>46405615
Anything that touches mainstream with this kind of product is almost always dabbling. Anime can't become mainstream outside of a place that doesn't have general bias against anime.