/vt/ - Virtual Youtubers

>>15699677
Depends on how you define success. Sub counts are good to analyze from a marketing perspective. They're decently accurate in tracking how many new people are seeing the channels in their recommended feeds (since these startups aren't big enough to spread any other way), but they don't mean shit when it comes to how high quality of a product they're producing. For that, you need a metric that tracks brand loyalty, and the best one is CCV. Since they all get roughly equivalent viewership averaged out across the companies (with Phase bringing up the rear thanks to their JP branch struggles), Tsunderia and Cyberlive would be the most "successful" since a much higher percentage of their subs actually come back to watch the streams. The next best metric is average donations per viewer, but with less than 100 CCV that metric can get skewed with one or two oil barons, and it's almost impossible to track for us outsiders since there are many sources of revenue that we will never see reported. Superchats, YouTube memberships, Streamlabs, Twitch subs and bits, and merchandise all need to be factored in, and only the agencies themselves have access to all that information, although I would hazard a guess and say that Kawaii's barons are stronger than Prism's. They are both very far ahead of the other startups, regardless
>>15700183
The draw of Tsunderia is simple: quality. They have kept the indie mindset in terms of atmosphere, they don't have to worry about game permissions, they're willing to take risks and accept non-traditional VTuber talents, and they have a wide range on their roster: artists, graphic designers, singers, instrumentalists, producers, all at the professional level. Where they fail is in marketing, but they also have a fraction of the budget of every other startup. With that in mind, they've done an amazing job just surviving for two years, which speaks to the loyalty they inspire in their chuubas and in their audience.