/vt/ - Virtual Youtubers

I'm curious if anyone know what sort of ad campaign Nijisanji did to promote Noctyx. While I previously ran into a Luxiem ad I didn't see one at all for Noctyx. Where were those ads targeted at since I don't think they rolled them towards people that watch vtubers since I have yet to see a mention on this board that they saw an ad roll (barring people that block ads). Drawing in over double to even three times the views on Vox's debut makes me wonder what they may have done differently this time around. Were there any general niche orientated publications that Noctyx got a mention in that Luxiem did not have?