/vt/ - Virtual Youtubers

I discussed this in an archived thread but what Cover was trying to do with DEV_IS was an attempt to compete with the NijiJP audience. Not in the sense of being more open to male collabs and things like VCR GTA (though that's part of it) but in terms of marketing towards riajuu. This is why there's no lore and they're all just regular humans, and why Raden has a unique josei-esque design.

This failed because they weren't clear about what they were trying to pull off so they not only scared off the core Hololive audience but weren't that successful in drawing in a new audience (except with Raden). The ReGLOSS girls are starting to find their own footing but that's despite Cover autism, and Hajime and Kanade in particular basically found the "niche" of just acting like normal Hololive members.