/vt/ - Virtual Youtubers

>>60631301
>>60631696
They probably don't get much from generic merch. Most of them you can't even buy it from Hololive store, since Hololive only sells the right to produce them. For example, these playmats are on pre-order right now, but it's Bushiroad that's selling them, so a percentage of that goes to Cover, and a fraction of that goes to the talent.
I would say that 10% would be a lot, it's closer to 5%.
Just think, these playmats are 20$ each. The shop itself is getting a good 8$ from it, and buying from the factory for 12$.
The total cost to the factory should be around 8$ with a margin of 4$ per product.
And from those 8$, at best, the factory is paying 1$~2$ to print Korone on it to Cover, which would mean that even if Cover gave 50% of their earnings from it, it would still only be 2,5%~5% at best.
They get a lot more from personalized merch because Cover is the one getting them directly from the factory and they are selling the product themselves.