/vt/ - Virtual Youtubers

>>76777703
But this is where the NFL’s strategy makes sense to me while Cover’s does not: the equivalent of Cover’s “produce anime using our intellectual property” for the NFL would likely be their forays into film and documentary content. By and large, the NFL (and most other sports properties) have (rightly) moved away from the concept of simply plugging and licensing their intellectual property into unrelated fictional sports media, and for good reason.

There may be SOME benefit to, say, having the team in your fictional story about fictional characters doing fictional sports things named the “Kansas City Chiefs,” but by and large this has proved to not really move the needle back when they used to do it. Instead, they’ve gravitated towards either dramatizations of real NFL moments, or “behind the scenes”-styled, high-production-value content like HBO’s Hard Knocks that documents the season of a specific team in such a way that’s meant to appeal to people who watch dramatic television rather than the typical sports viewer. This obviously capitalizes on making viewers more directly invested in individual talents and their teams in the NFL that would potentially result in someone who otherwise doesn’t watch American football to still find a personal interest in watching a team and its players on any given Sunday. This, in turn, might eventually turn them into a core fan after enough weeks of watching along.

What would be the equivalent for Cover, then? Obviously their direction for “IP expansion” through something like anime seems to be focused on the piece that THEY own, i.e., the intellectual property itself. But what connective tissue exists between the intellectual property of Usada Pekora, the character, isolated entirely from the entertainer or the entertainment? It would be like the NFL deciding to produce a non-football-themed television show, featuring an actor playing the character of Tom Brady, but in a zombie apocalypse drama. You’re not even having Tom Brady serve as the actor for this character, or alternatively, you’re not making the show a dramatization or documentary of the real Tom Brady’s career. The fact this is Tom Brady is only really tangentially relevant. So what interest are you driving to the NFL as a product by producing this?

That’s what I don’t understand right now about Cover’s approach, and how it seems detached from the actual talents themselves and their core appeal as a product.

If Cover really does see the future of Hololive as being through the production of games and anime, I entirely get it and think they are actually on a reasonable track for thinking this. But that kind of content needs to have a primary goal of steering back to the APPEAL of the core product, rather than a fixation on awareness of intellectual property itself as being the sole thing that will steer new people back to Hololive. They seem to get this with music, as Hololive talents singing and dancing directly correlates to the core content those talents produce and the events they participate in, but their forays into games and anime seem aimless right now.