/vt/ - Virtual Youtubers

https://www.youtube.com/shorts/Pdp6IMQvZto
>4 million views on a 2024 shorts animation from sub 7k average chuubas
I've been thinking about this recently
>Nijisanji's CCV is tanking yearly
>their income is still high outside of EN
>We know their average demographic is now 26 year old female
>Women watch more shorts and listen to more music than men
>They "stereotypically" buy more merch
>They don't consume long form content as much on average

Is Nijisanji's livestream decline just a symptom of their changing fanbase?
They used to have majority male viewers back in 2020 too, just like the rest of the industry, but now it's 60%+ in the other direction.
Many male viewers moving to Hololive, with Niji focusing more on pretty boys attracting more zoomer girls.