/vt/ - Virtual Youtubers

I'm running through these documents as fast as I can, but from what I've seen so far, there isn't too much in terms of "juice" for this stuff, even though I'm seeing a lot of data. It's mostly data that we could all see before. The only exception is consumer analysis data, in regards to their priorities and their average viewerbase.
That makes sense; this is a private company after all. They don't have a need or reason to provide detailed financial accounting measurements to outsiders, I wouldn't expect that even though I would LIKE it. But whatever. The vast majority of things here are referring to the number of VIEWS that they get on their channel for things like collaborations, and how that makes them an attractive group for doing sponsorship streams. The Lawson collab, the Taco Bell collab, the 2hu collab, etc etc etc.
I'm not really an "Analytics" guy when it comes to the age and makeup of an audience, but for the TL;DR on that for the EN side, or more specifically, Gura, since that's the baseline they use:
>92% Men, 8% women, almost a 1/10 ratio
>53% of viewship on phones, 34% on computer, 7% on tablets, 3% on video game devices and 3% on smart TVs
>44% of her audience is in the 18-24 bracket, 37% is in the 25-34 bracket. Combined, this 81% of her audience is the most lucrative section of the audience by FAR and the one that marketers are most interested in.
>26.2% Americans, 12.6% Japanese, 8.8% Taiwanese, 6.4% Indo, 5% Flip, 3% Canadian, 3% Malay, 2.7% Thai, 2.6% Russian, 2.4% Hong Kong, 2.2% England, 1.7% German, 1.7% Mexico, 1.7% Viet, 1.6% Brazil, 1.2% Aussie, 0.9% Chilean, 16.3% Other
I'll keep looking into this just in case there's extra stuff hidden in the Japanese that I'm missing, but when I talked with my friend who's got more knowledge in Japanese than me to double-check my translations of the data, he did say that the demographics were extremely impressive, or to quote him:
>"Big Money for the Cute and Funny, huh"
So this all-in-all paints an EXTREMELY positive picture of Hololive as a whole, and EN in particular. That's extremely good news.
IRyS... They forgot you...

Alright, it took a bit longer than I wanted, but I evaluated the newest piece of Corporate speak that we got from Cover. They released a Powerpoint Presentation that detailed their company makeup, but it was all in Japanese, of course. But I ran it through some translation software, and have a reasonable understanding of what they were saying, so I'll tell you my key takeaways. I only really have two big ones, as outside of that, it's very standard "Corporate Pitch" stuff.
>First Note of Interest: The Purpose of Hololive's Video Game
The purpose is not to be a video game, at least in the way that you are used to or may expect with the equivalents, like Breath of the Wild. It's instead meant to be a persistent social space first and foremost. The intention of that Virtual Space is to provide enjoyable things that video games provide, of course, but that is only one part of their goal. The other things that they plan on doing with that Hololive video game are:
>Live Concerts
>Fan meet and greets
>Persistent hangout spot for fans of Hololive, possibly talents as well
>Production and sale of assets ("buy a Hololive T-Shirt to wear to the concerts in the virtual space," think like that, cosmetic MTX of your oshi or of fan event merch)
This is what a lot of old people are calling a "Metaverse" these days. If you were to ask me, I'd say this: Hololive is bringing back Second Life, in Holo form, but with a special plug-in that allows talents to stream motion-capture data directly into their server. Which, fine, I didn't ever dislike that kind of stuff, may as well go full Club Penguin with it.
>Second Note: The Boring Stuff for the General Public, Which is Interesting to Me
So, this is Cover's internals. This is the stuff that you guys never see, but they work with day-to-day. Staff makeup, benefits, values, etc. The takeaways here:
>Average age of COVER Employees: 30 years old
>Technology Engineers make up a full 25% of all employees
>Content Production, which includes talent mangers, Operations, 3D Animation, Music Production, 3D Studio and overall "Content Production Department," is 44% of all employees
>Planning for Big Events and Cover's internal Managers account for 7% of the company
>Marketing and sales people (people who get merch made and organize collabs with outside sales forces) are only 9%
>The internal office workers are 15%
That's decently interesting. It's worth knowing just how many people are around, and the amount of people who are working in each place.
They also have their values on display, and one EXTREMELY IMPORTANT thing caught my attention. In their set of personal values that they want their company to have, they said
>Thinking from the Perspective of Stakeholders
That's IMPORTANT. Not "Shareholders," aka, the investors and money men, but "Stakeholders," aka, everyone involved in the company's success. That includes Fans, Talents, the Country, any outside force that isn't just the investor. That may seem minor for you, but from the business world, I need to emphasize that there is a massive, MASSIVE difference between companies that focus on "Shareholder Value Maximization" and companies that focus on "Stakeholder Value Maximization." The ones that focus on Stakeholders are typically far, FAR better to work for than the Shareholder focused companies, so that's an extremely good mark for Cover.
A smaller, but decently relatable, set of things that I found were their Employee Benefits! So here's the list of Benefits that Cover gives to their employees, not all of them but the ones I think are neat:
>Flexible hours
>Work-From-Home
>Holiday leave up the ass
>Mental-Healthcare
>They will pay for your vaccines
>Complimentary health check-ups
>Free Water (I've heard stories of JP companies that do not offer this, so that's good)
>Employee Discounts on Talent merch and tickets to events
All in all, that's not a bad set of perks.
That's everything that I could find that was interesting and worthwhile in these slides. If you want to check them out yourself, my source is this:
>https://speakerdeck.com/covercorp/cover-corp-introduction
I hope that's interesting to someone else, and I hope that I finished typing this up before Sora's collab stream starts because I haven't looked at the clock since I started this.

>>13886651
I've been waiting for this

>>12824136
No, no. What pushes her to #1 isn't sexuality in voice, or her incredibly ability to stumble into these jokes semi-regularly. What pushes her over the edge is this: Love.
That woman, and to a lesser but similar extent, Kiara, are the types that have one thing in common: A desire for love that drives people to extreme sin once it is found. If you are with them, it is because they LOVE you, and because they love you, they will be fucking INSANE.

>>12426916
If it's why I think it is, I get it, so I'll give a quickest hits TL;DR
>IRyS joins Hololive EN in mid-July
>cute singer, good voice, model that filtered a lot of people at first, but as the months have gone on more people have gotten past that, also literally a sex voice, anything she says sounds like sex it is UNCANNY. Also has an album out on debut, I will shill Here Comes Hope instantly
>sometime around then ID3 auditions are announced
>Mid-August: EN2 announced and debuted, five new girls, in order of debut:
>Sana: Space girl, she's an aussie, has some wild interests, has admitted to actively filtering her audience to get more intimate interactions, currently on break because she went to visit family after her dog died but back soon
>Fauna: Nature girl, calls herself a Kirin but we all call her a Wendigo, says "uuuu" sometimes it's cute, speedruns minecraft every once in a while (she's ok), ASMR as a focus and it's pretty good, focused on inducing triggers over thematic specification for the most part
>Kronii: Time girl, deep voiced but generally quiet, surprisingly the closest you get to "/a/-dwelling, shitposting weeb" since Mori, struggled for a bit with self-confidence but has started getting better (see: Karaoke stream a month back[may be unarchived I forget] for a good example), most laid back so expect to settle in for her streams
>Mumei: Owl girl, unironic autist. Like, holy shit. Go watch her Construction Simulator stream it is INCREDIBLE if you can handle autismkino. Coming out of her shell more to still be wildly autistic but also funny and somewhat sadisticly minded, watch her Passportout stream to see what I mean. Civilization themed but semi-fucked because it is hard to find history content without causing some retard to get pissy about it. Streams have the amazing quality to genuinely sap intelligence out of the viewer but they like it. admitted to murder
>Bae: Rat girl. Fun and perky, also an Aussie but way more so, if that makes sense. Goes "boom-boom" and gets wasted on one(uno[1{I}]) beer. Has great zatsu content. People have an anal fixation for her
>Debuts go fine, also there's a new manager personality called "Omega" but no one really gives a shit because they don't end up doing anything of note
>Sometime also in August: Haachama starts streaming again, explains that school reps are keeping her busy but she wants to find a good balance, lots over the summer and now on a slow, but steady schedule
>September: Anniversary Stream for HoloMyth. They all have VR models based off their Walfie designs. It's a great time. Unity Love. New outfits announced: Still MIA for those
>September/October: CONVENTION CIRCUIT. Hololive girls going to FanExpo conventions. Not much of note, some tee-tee but that's most of the stuff to note. EXCEPTION: Boston convention in /hlgg/ specifically was fucking insane. Scouting missions being live-posted, anons dox/counter-doxing each other then finding out the counter-dox and the dox were both disguises, genuine Metal Gear shit, go catch those archives.
>Sometime ago that was PROBABLY September: Minecraft server explodes in popularity again with EN2 (&IRyS). Lots of streams there. EN/JP server portal created to make travel between the servers possible on one character. EN girls spend a lot of time building a nice place for it. Lots of spontaneous collabs, great cross-gen content.
>October: Minecraft Sports Festival announced. Halloween mega-collab: Unity between all of EN. IRyS and EN2 girls get VR models: They're all shitposts this time. EN1 girls get Halloween themed Walfie models. Great time had all around. SURPRISE: New song dropped with all of Myth, it's original. Great time yet again.
That's about it for the EN side of what's happened since you were gone, I literally CANNOT summarize ID, Stars and JP without running over character limit, so that's what I can give you. Welcome back, brother.

>>11050805
>>11050808
Genuinely insane how good it was. Suzy always brings the heat for these things.

>>10922194
Soda-chan is a sweet and kind girl who appreciates EVERY SINGLE STEP in a journey, and wants to see you (YES, YOU) experience happiness and be celebrated for doing well!

>>10437115
That's the secret, anon: There are no non-retarded places.
The great game of socialization is this: Become a figure who has enough esteem, or "clout," then find a way to hand-pick people you consider to be worth your time and add them to your exclusive clique of discussion.

>>7260937
>>7261092
Stable but slow inflation is good for offsetting the issues that deflation causes if left to run rampant, like economic stagnation as the nation refuses to buy goods and services under the expectation that it will be cheaper to wait for the price to drop even more, which leads to reduced demand, which leads to reduced output, which starts a tantrum spiral of economic consequences, ala the Great Depression.
But that's only if it's matched by rising wages. But like >>7260999 said, wages aren't rising, they're stagnant, and in that environment, even slow inflationary policy is damaging. The economy needs to be prodded and kept going with carrots and sticks on both the producer side and the consumer side, or else the scales will inevitably fuck up and slide to either rampant inflationary markets, which causes a consumer-side tantrum spiral, or rampant deflationary markets, which causes a producer-side tantrum spiral.
All this is to say, rising wages and slowly rising inflation should be encouraged by the entities which control the economy so that I can afford to one day have sex with my oshi's Simulacrum.

>>7192721
>It makes me want to laugh at Cover and the brand she's supposed to shill
That's the idea, anon. You got got. Advertisements aren't meant to sell you on the product on their own in the slightest, not these days. Ads are meant to stay in your head as long as possible, so that when you DO end up making a decision about what you want, the product is already in your mind and your brain will auto-complete to that instead of bothering to look for alternatives, because you already "know" it.
It's all about trying to live rent-free in people's heads for as low a cost as possible. See: Amongus for what people want to achieve with ads, and why you see so many shitty fucking ads that try to make #sharablemoments, like half the Owl ads.
t. Marketing/Business student

>>5491238
Yeah, battle.

Rused all of you

THE ZOOMBER KNEELS TO THE DAISENPAI