/vt/ - Virtual Youtubers

>>30341418
>but which market is the main target? US market?
This is the weird part. Usually every industry in Korea follows the global trend. This is the mindset adopted, especially by the entertainment industry. With one exception, streaming. Mukbang, ESports stuff, etc, a lot of these things come from the local scene, rather than from outside. The important thing to note is that vtubing was something that no one in the KR streaming industry saw coming, nor understood very well, but at the same time, they're late to the party. So everyone is playing accelerated catch up right now.

Also, while the US market isn't really a target market. English is a language widely taught in Korea. Which is why a lot of KR indies (Tonya, the entirety of V&U, Miori, etc.) that go for EN audiences exist. In fact, more people here can understand English here than Japanese, and by a significantly wide margin.

>does JP v KR hate even matter in the big picture?
It does not matter at all. The newer generation (i.e. the current streamer watching audience) care very little for historical issues, primarily because they're more focused on the local culture war.

To add to that, there's a misunderstanding that the resistance to Japanese culture is because of historical issues, when that's not actually the reason for it. The issue is that funnily enough, because of a significant portion of the population learning English and adopting Western mannerisms, they have the same opinion of Japanese culture that the West does, despite being an Eastern country. That being that it's "kinda weird and cringe", similar to what normies in the USA or Europe would think.