/vr/ - Retro Games

>>3774448

Localization mistakes. But no idea why they used those place holder names since they don't even match the Japanese names.

>>3310165

Advertising Dragon Quest outside Japan is simple.

Step 1: Actually release fucking games on a consistent basis. No matter how much advertising you put into one game, it won't help if there's a 5 year gap until the next one.

Step 2: Actually advertise the games. This doesn't mean each game has to have millions in advertising like a Final Fantasy release. But it still needs some level of advertising besides just making a web link on the SquareEnix website. Have some moderate TV advertising. Put inserts into other SquareEnix products (physical and digital) that announces when the next DQ game is coming out. And last but not least, put a simple tag on each DQ game that says "From the creators of Dragon Ball and Chrono Trigger" to draw in the people who impulsively by products based on brand recognition. Dragon Ball games sell millions in the west. Might as well capitalize on established hype.

Step 3: Let Nintendo fucking do their job. They've been trying to get Dragon Quest popular in the west for 20 years. But Enix, and now SquareEnix, keeps sabotaging their efforts with limited print runs and years between releases. It would be better if you just gave Nintendo the full rights to localize and publish the games, since you obviously don't care about releasing them. Plus, Nintendo could release a game like Dragon Quest Monsters and advertise it with inserts in Pokemon games.

That's really all that needs to be done. Hell, you only need step 1 and 2. But SquareEnix won't even do that much.