/vr/ - Retro Games

I was thinking, the most logical theory behind console wars is that people do it in order to defend their own childhood, but actually I've known cases of people who ended up being fans of the systems they WANTED as a kid but could never have, so the opposite.
On the other hand, I think another possibility for console wars is that people project certain systems or brands with people they don't like - for example, "the guy who started dating my crush likes X console, therefore all X console fans are idiots that I must hate".
What could be some other reasons? I know "just for the lulz" is an option but honestly, baiting and the like just works better with politics nowadays, doing it with video games won't give you nearly as much "lulz".