/vr/ - Retro Games

Question, why do so many people in the retro handheld scene seem to hate having any sort of branding on the fronts of devices? Every time I see an old, clearly branded device get a brand-less revision, every review says "And it's good that they finally got rid of the logo on the bezel"

When did this become a thing? Because as far as I know, every "real" handheld had super clear branding around the screen, and I never hear people talking about it "aging poorly" like other dated features. I never heard people say like "Oh the game gear was great to play, but it had bad battery life and viewing angles. Oh, and the bezel was gaudy!"

Most of the handhelds we see made today take super clear inspiration from these devices, and most people enjoy that fact, so how come this is the one detail that makes everyone hold their noses?