Oh, it's pushed by a hell of a lot more than just tumblr these days. Believe it or not, there is an international association for videogame translators, and its head very much believes in removing all "problematic" and "culturally insensitive" (actual words used) content from games. One example singled out was removing aspects of Japanese culture from eastern games that they thought western gamers would blow a gasket over.
tldr; Remember the localization of Dragon Quest IV DS? These assholes think it should be _celebrated_.