/vr/ - Retro Games

>>10827636
The issue was Sega of Japan's and erratic and reactionary behavior.

They kept making random hardware that didn't sell.

Sega CD
Sega Mega Karaoke
Sega Mega PC
Sega Mega Jet
Sega Mega PC
Sega Mega Teradrive
Sega Pico
Sega Pico Advanced
Sega Laser Active
Sega Nomad
Sega Game Gear
Sega CDX
Sega 32x
Sega Mega CD 32x
Sega HiSaturn
...and much more

And because they were stretched so thin, Sega of Japan couldn't properly support all the hardware they released with proper software and games. Third parties didn't want to deal with Sega releasing half baked hardware and then abandoning it.

America even has less tolerance for that non-sense. All the Sega add-ons and accessories for Sega Genesis took up so much shelf space. Remember the Sega Genesis Activator? Lmao. That took up valuable shelf space. And didn't sell at all.

The final straw that broke the camel's back was when Sega of Japan ordered that the Sega Saturn to be launched early as a surprise to beat Playstation to launch (like they did in Japan). But it just pissed off retailers. Sega didn't tell anyone about it. Not even retailers. No retailers were properly stocked. They didn't even have their displays on shelves set up yet.

This was the last straw and many retailers boycotted Sega products. Either reducing shelf space dedicated to Sega to minimum, shoving Sega products in the worst part of the store, or even refusing to carry any Sega products at all. They gave the shelf space to Sony and Nintendo.

The best part was that Sony and Nintendo didn't even need to do anything. Sega of Japan did it to themselves.