Thing is, I do truley agree with Imperial in his post here: >>10438159
The monetary value of an item is by definition the price that a seller can charge and still get enough buyers that the seller deems it worth keeping the price level.
People will buy stinky foot cheese with a french name for $30 a pound, then the stinky foot cheese with a french name is WORTH $30 a pound to at least two people (the seller and buyer). It's the way economy works.
If GW really thought they would be able to increase their net income by lowering their price, then they would... Of course, if they're pants on head retarded, they could ignore basic economics and charge whatever the hell they want. (As long as inventory back-up and materials cost don't eat them from below like a cancer until they raise the price to the point where literally NOBODY buys their product and the whole thing collapses.)
Just saying.