How does the science behind viral marketing work?
Lets say a group of people were to spam a blatantly false premise, such as AI or gender transitions, on /sci/ all day every day for an extended period of time. Presumably, the lowest IQ and most clueless people reading the board would start to believe in the concept fairly quickly because they lack the brains to see through the lie. Subsequent spamming might then start to convince less dumb people via as "the bandwagon effect" makes them believe that the false premise is a widely held belief due to the great volume of spam they've seen, but is seems like eventually the viral marketing spam would run into diminishing returns when people who are capable of critical thinking are the only ones who remain unconvinced by the false premise. However, by that time, the original spammers have been joined in the spamming by their unintelligent victims who presume that the false premises they've been taught to believe in are real and the false messages are amplified by it's victims.
At what point in time does the diminishing returns wall get hit, if it ever does? If it does get hit, whats the viral marketer's best next move? Censoring everyone who is intelligent enough to never believe in the false premise seems like the way to go, but censoring the highly intelligent is a difficult game because they can use their enormous brains to circumvent the censors. So what happens with the high IQ holdout group? and how high does their IQ need to be to be part of that group?