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/lit/ - Literature

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8057440 No.8057440 [Reply] [Original]

Hey /lit/ do you guys know any good books about advertising/psychology of advertising. I'm thinking some books written by Edward Bernays, maybe some other advertising psychoanalysts/psychologists. Also, psychoanalysis general thread, specifically Jung- have you guys ever read the Red book or seen it online?

>> No.8057444
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8057444

>>8057440
you don't even know what are you talking about, do you?

>> No.8057481

>>8057444
I guess not, can you help me?

>> No.8057484

>>8057444
Edward Louis James Bernays (/bərˈneJz/; German: [bɛɐ̯ˈnaJs]; November 22, 1891 − March 9, 1995) was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations".[1] He combined the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud.