/lit/ - Literature

[Anonymous No.21241682]

Oxford University Press’s new logo is unfathomably bad

[Anonymous No.21241692]

>>21241682
Looks targeted for broad audience i.e. for stupid people, weird choice

[Anonymous No.21241735]

>>21241682
I was considering sending my PhD thesis to them for publication, but now that they changed their logo into that monstrosity I will definitely not.

[Anonymous No.21241739]

>>21241682
Having Christian quotes on your logo is problematic, they did well

[Anonymous No.21241748]

Everything must be abstract, there must never be meaning in anything.

[Anonymous No.21241902]

>>21241682
Dominus illuminatio mea, and anyone who says otherwise is a liar.

[Anonymous No.21242023]

literally who cares

>>21241748
>posts a logo that has practically always been abstract
moron

[Anonymous No.21242077]

>>21241682
Why even bother changing it? It was fine. I dont see Nike changing their check mark into a X or square. Brand will suffer.

[Anonymous No.21242093]

You know it’s bad when essentially pre-modern medieval institutions start aping tech and holdings companies.

Sometimes it really does feel like the world ended and we’re just living through the slow death of life on it.

[Anonymous No.21242096]

>>21241682
nice sphincter

[Anonymous No.21242108]

>>21241682
do they make turbopumps now? jet engines maybe?

[Anonymous No.21242135]

>>21242077
Same reason companies keep 'updating' their websites, making them more atrocious every time, or why a food chain keeps adding and removing stuff from their menus almost arbitrarily.
The inane schtick of always telling people "we are still here, we exist, active and ever-changing"

[Anonymous No.21242146]

I bet some strong,
Independent 5th generation Jamaican who has never visited the island of her great-great grandparents designed this logo

[Anonymous No.21242152]

>>21241682
Globohom aesthetics

[Anonymous No.21242204]

>>21242077
>Today OUP launched new branding which supports our ongoing transformation to become a digital-first business and enhance our aim to make knowledge and learning more accessible through the power of technology.
>The new brand supports our activities in those digital formats and signals how we are reimagining our role, and our intent to continue to evolve in the future, to meet the ever-changing needs of our customers and communities.”
From another site
>It features Oxford's name and an icon showing the turning pages of a book forming the 'O' of the popular university press. It represents Oxford's heritage as a print publisher, and its transformation to a future of multi-format content publishing.

[Anonymous No.21242243]

>>21242152
Oxford has been fully globohomo for a few decades now. It's time to make it official through the logo also.

[Anonymous No.21242274]

>>21241682
soul vs soulless

[Anonymous No.21242295]

>>21241682
>Ancient institutions changing their timeless classic logos
Why? This is like how the French Army's official logos look like some shitty video game corporation logos lmao.
Even the CIA (admittedly not ancient at all) fell for this meme

[Anonymous No.21242303]

>>21242204
>digital-first business
>Business
Grim

[Anonymous No.21242327]

>>21241682
>DOMIMINA
>NVS-TIO-
>ILLUMEA

[Anonymous No.21242334]

>>21242204
in other words expanding print on demand garbage and 10000000% marked-up ebooks

[Anonymous No.21242350]

>>21241692
came here to say this
>no, this needs to change, we don't want people to think we're old-fashioned and traditional

[Anonymous No.21242368]

>>21241682
Is that some kind of coalmining device?

[Anonymous No.21242376]

Left is 12 year old me choosing a 72p font when being told to make a two page text in school. Right looks like one of the default company logos in Euro Truck Simulator 2.

[Anonymous No.21242548]

On a somewhat related point, how bad is the paper crisis at the moment?

[Anonymous No.21242553]

>>21242096
kek

[Anonymous No.21242863]

>>21242204
>our ongoing transformation to become a digital-first business
Does that mean they won't publish cheap classics anymore?
Those were the only books my thirdie ass could afford

[Anonymous No.21242881]

>>21242295
yes, it's a shame. Only the british govt seems to weather this cringestorm properly

[Anonymous No.21242886]

>>21241682
I like it

[Anonymous No.21243044]

>>21241682
What do you expect? Oxford isn't a respectable university anymore. Wasn't "cash me outside" girl a big enough clue?

[Anonymous No.21243060]

>>21241682
Should've at least kept the font

[Anonymous No.21243065]

>>21243044
Wait Bhad Babie is an Oxford alumna?

[Anonymous No.21243114]

>>21243065
No, but she was brought to speak there - a woman whose claim to fame was treating her own mother like trash on tv. Oxford is joke, just like the Ivy League. It isn't that nothing worthwhile happens in these institutions anymore, but that the signs of rot are clearly evident without need of searching.

[Anonymous No.21243126]

>>21242327
Dominus Illuminatio Mea

[Amfortas No.21243206]

>change logo to a gaping asshole
Fitting

[Anonymous No.21243212]

>>21243206
lol

[Anonymous No.21243218]

>>21242881
The Swedish gov also sticks to its guns and use the Royal coat of arms. I think most Commonwealth countries do too.

[Anonymous No.21243224]

>>21243044
>Now
Adam Smith already called it in the 1700s kek.
Oxford had GOAT status in the late 1800s and early 1900s, but otherwise Scottish academics always memed on it being a school for Clergymen

[Anonymous No.21243225]

>>21243114
>isn't that nothing worthwhile happens in these institutions anymore
What was worthwhile happening?

[Anonymous No.21243229]

Secular globohomo aesthetic

[Anonymous No.21243230]

>>21243206

[Anonymous No.21243347]

>>21243114
Cope. Oxford and Ivy still train your future leaders and bosses. If you aren't intelligent enough to attend them then you will forever remain a slave.

[Anonymous No.21243360]

>>21243347
>If you aren't intelligent enough to attend them then you will forever remain a slave.
I assure you mate, you'll be just fine if you attend the myriad of non Ivies or non Oxbridge elite institutions. It's not like Enaques in France or Chicago grads in America are suffering from lack of recognition lol.

[Anonymous No.21243400]

>>21241748
Ford has a decent logo.

[Anonymous No.21243525]

>>21241682
Looks targeted for broad audience i.e. for stupid people, weird choice

[Anonymous No.21243576]

>>21243218

[Anonymous No.21243792]

>>21243225
In certain departments which are more difficult corrupt, interesting and useful work still happens.

[Anonymous No.21243797]

>>21243347
>projecting
Seethe all you like, but the writing's on the wall.

[Anonymous No.21244157]

>>21242881
>>21243218
>>21243576
So do the Dutch. Am I seeing a pattern here?

[Anonymous No.21244378]

>serifs are.......... LE BAD!!!!!!
>minimalism is.......... LE GOOD!!!!!!!

[Anonymous No.21244403]

>>21241748
There are plenty of good examples to support your argument, but this is not one of them. The Ford logo has always been fairly minimalist, taking a straightforward and no-nonsense approach, with its key feature being the old-fashioned typeface. That is still present in the current logo, and I don't see that changing anytime soon. In fact, the Ford logo is one of the few logos that actively hearkens back to tradition rather than pandering to current Apple-influenced design trends. If they wrote "Ford" in Helvetica or something you would have a point. But here the font is clearly meant to evoke the good old-fashioned values of its based and redpilled founder, Henry Ford.

The Oxford University Press logo, in contrast, has eliminated anything that could possibly perceived as evoking tradition. The heraldic crest, the biblical latin motto, the crowns, the stately serif font. All gone, replaced with a version of the ubiquitous Google Chrome model that recalls absolutely nothing about the company's tradition, but instead calls to mind Barack Obama's 2008 election campaign logo.

[Anonymous No.21244447]

>>21243576
You know why its the emu and kangaroo? It represents Australia's core principles. They're both shit cunts.

[Anonymous No.21245371]

>>21244378
Don't forget this little abortion

[Anonymous No.21246719]

[Anonymous No.21246794]

>>21243218
>The Swedish gov also sticks to its guns

[Anonymous No.21246797]

>>21244403
I hate gobohomo!
I hate the antichrist!

[Anonymous No.21247224]

>>21242096
coombrain comment

[Anonymous No.21247346]

>>21246719
500 years of accumulated complexity wiped out in a mouse click. Like someone using a wire sponge on their grandfather's seasoned cast iron pan.

[Anonymous No.21247358]

>>21241682
OUP was always for the hoi polloi.

The flagship was, and still is, the Clarendon Press.

[Anonymous No.21247431]

>>21241682
perfect symbol for progressivism, is wrong, admits no wrong, admits no endgame, permits only one perspective, needs an endless supply of fools awed by childish paradoxes to survive.

[Anonymous No.21247469]

>>21242108
lubricants
>at oxford, we'll make her purrrr and cum louder

[Anonymous No.21247472]

>>21241682
why? im going to think its a chrome based browser app now.

[Anonymous No.21247504]

i don't read books from academia after 1975. the stink of the feminist fish market sticks to the pages.
I'd bet good money on them narrowing this circle to be more like a vagina just like Windows 11 background.