/lit/ - Literature

>The placeboeffect

Documentary on this.

Good quality but may take a bit to load.
http://thoughtmaybe.com/the-century-of-the-self/

Lesser quality.
http://vimeo.com/61857758

wat

>>4022895
curtis mostly just parroted shit from debord, vance, adorno, etc.

>>4022893
But most consumers haven't read Freud and aren't familiar with his ideas in any substantial way. The fact that their subconscious was able to be targeted and manipulated by advertisers with such precision would suggest that there is something to Freud's conception of the human psyche after all. His theories may not be theoretically falsifiable yet, but they have undeniable results in praxis.

Freud was not a hack.

As with most good things hated by this board, the anger towards him is more a product of hipster "literariness" than actual insight.

Same reason people hate on Kafka. Hipsters forgetting to distinguish between the quality of the actual work and how that work is generally perceived socially.

Fools speak a lot. Sometimes fools speak so much that they are bound to inadvertently tell the truth at some point.

>>4022923
let us know when it happens for you

>>4022920
all that says is advertising works. nothing about the human psyche or freud's ideas.

>>4022921
you're an idiot. the only reason freud still exists and isn't a footnote in the quacks of history is entirely because of his literariness. it's allusive, pliable, vague and interpretable to do anything you want with it like believe that advertising is actually proof that freud's ideas work

>>4022954
>all that says is advertising works. nothing about the human psyche or freud's ideas.

the advertising methods are entirely based on freud's ideas...

do yourself a favour and read the book in the op image

>>4022960
I don't read shit.

>>4022859
Who says he was a hack?

Psychoanalysis is very much alive in the field of literary criticism. Freud's theories of trauma and the labor of mourning give authors great building blocks in creating characters and conflict.

>>4022960
Last time I checked, advertising was created by marketers with marketing degrees, not psychoanalysts.

>>4022960
do tell how advertising uses the idea a person's Oedipal complex to get people to buy shit?

>>4022991
>Last time I checked, advertising was created by marketers with marketing degrees, not psychoanalysts.

marketing and psychology are more or less the same practice put towards different ends since the '50s. look up bernays, dichter, vicary, etc.

>>4023012
>marketing and psychology are more or less the same practice put towards different ends since the '50s

No. The former has stuck to the same concepts since the 50's while the latter continues to evolve. The broad category of "Psychology" has expanded and changed into something entirely different from what it was in the 20th century, and only continues to change.

Furthermore, as advertisements are becoming less and less effective in making consumers by a product, it's becoming increasingly clear that the same marketing methods used 50 years ago are no longer as viable in the modern age.