/lit/ - Literature

What made Harry Potter appeal to women?
We know that it appeals to women FAR more than men. I know some of you will say because it's YA trash and really simple sentences make retard chicks like it, but lots of shitty books are written like that and never take off like they did.

Harry Potter doesn't feature female protagonists, the romance is not obviously significant, (there's no obsessive man with long running story beats of sexual tension) It's clearly not twilight, or anything obviously tailored to cheap and easy junk for women. What's making women love this book?

What's the secret formula here for this book that marketed to women so well?