/lit/ - Literature

>>4291042
It's about corporate america, advertising and branding.
Disclaimer : I didn't read it in English so I probably won't use the right names for the concepts.
She analyzes slogans like "Just do it!", and more generally the ablity of corporations to brand the revolution itself, making any resistance futile.
She shows that fighting against global corporations' advertising is difficult, as you will get accused to use the same means as them (like if you use counter-slogans to criticize the empire of manipulative slogans).
The only way that your struggle against Nike and others will not be turned back against you (they will make your struggle look cool, revolutionary, and use it for themselves) is to focus on real struggles, like trade unionism.
Only this can't be manipulated ("recuperation"?) against you.

Is this any good?

I'd like to read some interesting non-fiction on the psychology of branding, marketing, consumerism, and globalisation. No Logo seems a bit...childish? I'm just looking for insight, not TAKE ACTION FIGHT MCDONALDS proselytizing.

Any recommendations, or should I read No Logo?

what does /lit/ think of this book? Read it in high school and I remember thinking the "movement" was overblown then history confirmed it. Still kind of attracted to the idea but I know there are bigger concerns.