/lit/ - Literature

>>3488581
Take a look at your parents for a case study, or someone else's parents, and ask yourself if the only difference between them is physical strength. Do they act equal in the house - cooking, cleaning, delegation of responsibilities, the way they look after the kids? Then look at society, at adverts, at internet culture, at anything that could be causing these differences, at the portrayal of gender in the media, in porn, in huge 50 foot billboards plastered around your city. Pic related was displayed in mine. It seems harmless to look at, but it's enforcing the very thing feminists aim to dismantle.

Wit the specific case of pic related, we have strange result. Statistically, due to socially programmed gender roles, the maternal figure is far more likely to do the weekly shopping for the household. So advertisers target ads at this role because it's financially lucrative (They wouldn't get anywhere by replacing 'mums' with 'dads' and featuring a man) but acting on this role, by targeting adverts, just enforces and perpetuates the role itself. This is a tame minor example, but the same thing can be found in every aspect of society.