/lit/ - Literature

>>9704440
Sorry, forgot your link:
https://theanarchistlibrary.org/library/tiqqun-the-cybernetic-hypothesis

>Centrality is the absence of conflict. Conflicting feelings (they are not described as "interests", but feelings which is worth paying attention to) then come on the scene. And harmony is the path to achieving centrality once again. And this "return to centrality" contains within it harmony that if one peers closely enough, looks something like conflict, but ultimately can be resolved by giving them due measure and degree. So the second form of centrality looks something akin to the stoic ideal of the initial form of centrality, but is not quite stoicism. Good "self-help" advice too.
Yeah.

>Red Bull truly is a media company that happens to sell soft drinks” – this Brian Morrissey’s quote embodies the philosophy that is turning companies into media. This is the way it is. Companies create content aimed at fostering an environment in which the company’s services, goods or offers becomes desirable, trendy or even inevitable.
Our new corporate monarchs. In Bizarro America, soft drink markets you. It's not even the actual physical pleasure of the drink, it's the psychic/brand aspect that really is where the money gets made. Right. In. Your. Brain.

>Finally, there is another important technique that can be borrowed from traditional media. Mass media strive to squeeze all global developments into a compact agenda by getting rid of extraneous information, compressing and unifying content. This is what journalism is all about, and this is what the news business has been paid to do over the last 400 years. The world as presented by the media is filtered through editorial policies. By morphing into media, brands can use this mechanism to present the world in line with its corporate objectives, while keeping it interesting for audiences and even reflecting, sooner or later, their social needs.
They know not what they do.
>and they don't need to, because if they did the meme-magic would all be lost

I love this shit. How fast were sponsors dropping Jon Jones after he went Grand Theft Auto IRL? Even Rousey's Hollywood magic disappeared after she got clocked by Holly Holm. If you want to cast someone as an Amazon on screen they need to already be an Amazon in real life. *Endorsement* is a phenomenon fun to think about.

Zizek is completely right about happiness. Heidegger was even more on point. All that is solid dissolves into air, but that's not where it stops. That's only the halfway point.

But Marxist pessimism...meh. You need to read it of course. But I'm liking that subtle Chinese statecraft a lot more.
>b/c you desire to collaborate with empire girardfag instead of being anthropotechnic like sloterdijk says
>thx inner self. you're only saying that b/c you want to be a werewolf
>better a werewolf than muh harmoniousness
>hey i have to fucking work. you don't
>kek