/lit/ - Literature

>>17733897

LEAVE POPULAR OPINION TO ME

>>16909582
The trick is to turn the book into some sort of symbol. Discover his deepest desires and associate those feelings with reading. Have reading be a symbol of masculinity, or a symbol of attractiveness (the latter will tap into his libido, something a male his age has no control over). Get those around him into reading, such as your parents and his friends. You know your brother far better than I do anon.

>>16109580
Currently reading Propaganda by Bernays, should be done by tomorrow. After that I'm reading the Decameron.

Is individual consciousness possible in the 21st century?

>>11673212
See for yourself
https://youtu.be/DnPmg0R1M04

Full on exploitation of your own selfish desires and linking mass produced goods with your happiness. A creation of an environment where your artificial desires (ideology) supercedes your actual needs.

Freud saw the horrors of WW1 as what we should have expected, and governments unleashing the primitive forces in human beings. Freud's Nephew, Edward Bernays, was successful in promoting democracy in Europe for America in WW1. Seeing his success with his propaganda and delivery of Woodrow Wilson as a liberator of the people, the creator of freedom for the new world. He then wondered if he could use this new mass persuasion during peace time. Propaganda now became "public relations" and with the help of Sigmund Freud's findings, used to alter the way people thought and felt, manipulatng the irrational emotions in the unconscious.

To experiment, he tried to find a way to persuade women to smoke (women smoking was a taboo). He found out that cigarettes were seen as a form of male sexual power. Bernays decided to stage an event at the annual New York Easter day parade. He got a group of women to light up some cigarettes and told the press that a group of women from the sufferage movement were going to protest with what he called "torches of freedom." It got put in papers nationaly and across the world and the rest is history...

you're welcome