/lit/ - Literature

Most dystopias are pretty collectivist by design: they portray countries where citizens are forced to wear the same clothes, think the same thoughts and live the same lives as everyone else, with harsh consequences for non-conformism.

What about an individualist dystopia? A society where everyone feels pressure to design an original wardrobe, live in a unique house, have contrarian opinions on politics and religion and be an adventurous entrepreneur. If you just want to go with the flow and imitate someone else - well, that's going to be hard to do.

Any works that explore this theme?
>inb4 real life
>inb4 individualist utopia but I interpret it as bad lol