/lit/ - Literature

When did everyone start referring to making anything vaguely artistic online as "Content Creation?"
When did everyone start describing everything as "Consuming Media" instead of being specific and saying "reading a book," "watching a movie," "playing a game," "watching a porno," etc.?
Apparently everything creative has to be treated like it's featureless slop sliding through the tubes of a machine designed to deliver Content from Creators to Consumers. It would be one thing if only marketers and other retards were talking like this, but intelligent and talented people are going along with it as well. It pisses me off, anyone who willingly refers to themselves this way has no self-respect.