/lit/ - Literature

>>12401828

>>12033229
Is the irreal now framed in reality, an oval vividness?
Does the necessity of adaption to technology require inherent values and meanings to cohabitate?
>>12033250
beyond the word, does a meaning have to be implicit in some agents determination?
>>12033282

>>11988166
American literary critic Harold Bloom singled out Burke's Counterstatement and A Rhetoric of Motives for inclusion in his "Western Canon".

Beyond his contemporary influences, Burke took Aristotle's teachings into account while developing his theories on rhetoric. A significant source of his ideas is Aristotle's Rhetoric. Drawing from this work, Burke oriented his writing about language specifically to its social context. Similarly, he studied language as involving more than logical discourse and grammatical structure because he recognized that the social context of language cannot be reduced to principles of pure reason.

Burke draws a line between a Platonic and a more contemporary view of rhetoric, described as "old rhetoric" and "new rhetoric" respectively. The former is defined by persuasion by any means, while the latter is concerned with "identification." In Burke's use of the word identification he is describing the process by which the speaker associates herself/himself with certain groups, such as a target audience. His idea of "identification" is similar to ethos of classical rhetoric, but it also explains the use of logos and pathos in an effort to create a lasting impression on the auditors. This theory differs from ethos most significantly in Burke's conception of artistic communication that he believes is defined by eloquence, which is "simply the end of art and therefore its essence." The use of rhetoric conveys aesthetic and social competence which is why a text can rarely be reduced to purely scientific or political implications, according to Burke. Rhetoric forms our social identity by a series of events usually based on linguistics, but more generally by the use of any symbolic figures. He uses the metaphor of a drama to articulate this point, where interdependent characters speak and communicate with each other while allowing the others to do the same. Also, Burke describes identification as a function of persuasive appeal.

https://www.youtube.com/watch?v=FPPJCkfxdTs