/lit/ - Literature

>>9679991
>But in the 21C we can't all live like Golden Age Americans. And that the Golden Age only seems more Golden the further it drifts. This will have consequences.
I don't think advertisement promises higher living standards, at least not anymore. The way ads work is they transmit and create a aspirational (not representational of anything) image that finds its way to the narcissistic fantasies of the self. The product itself sometimes is not mentioned, it's superfluous even, to the goal of installing this image, which if it works, will keep people in the vicious circle of buying and buying (whatever the product is), since nothing 'gets it right' or the new version gets it right-er.