/lit/ - Literature

>>18659657
But for how many people, though? I for one have confidence in the middle class INDIVIDUALS, I trust that many will detach themselves completely and start their own thing away from the cities. Sadly, the corporations have adopted convenient elements of totalitarian communism (advertising that seems more like propaganda, the exaltation of entertainers) and what I think is being discussed in executive offices was permitted by a capitalist coercion that will culminate in businesses giving into stakeholder models which is peak Marxism but anyway...

I don't think that human beings are necessarily social enough to work 100% for the collective, reading On Pain by Junger, it's come to my attention that through technology only the very creative or the very intelligent will avoid the many traps set up by the autocratic arm of this new stakeholder capitalism. The thing that's happening here is that the individualistic nature of humans is being taken advantage of to the extreme, everyone's being "divided and conquered" so to say as a mosaic of different identities. (regardless of political opinions, this is a reign of marketers, not intellectuals) My worry is that because business are catching on to the individuation that is taking place, the only uniting element for people will be products themselves and so now loyalty will be pledged to companies, not kings nor Gods. How are you going to unite individuals who have run away with the memories of being separated for so long in the cities still fresh in people's minds meanwhile the invading concrete blob will offer pleasure beyond your imagination...