/jp/ - Otaku Culture

Obviously in the West we have a problem with memes becoming played-out and turned into irritating jokes and products, to the point where people are starting to dislike the very idea of memes. Does the Japanese internet have the same problem? Obviously 2channel (and to a lesser extent, Futaba Channel) have created and popularized a lot of neta, characters, kaomoji and so on, so do they have the same commercial exploitation and community backlash that websites like Something Awful and 4chan do?