/jp/ - Otaku Culture

>Adam Sagir from The Noise Cartel, which now handles the band’s PR as well as press for Sonisphere, tells Music Week that Babymetal weren’t planning to do any interviews when they came to the UK for their first show in 2014. “They were not planning on doing any press, despite pretty much every media at the festival asking for time,” he says.

>“I asked if they’d consider doing just one interview with Metal Hammer magazine, explaining that I thought it was important they establish credibility in the metal press, as ultimately the core fanbase, at least in my view, was initially going to be metalheads.

>“They did, and I think the early support from Metal Hammer has really paid dividends and caused the wider music scene and media to take them much more seriously - if the leading metal title is championing them, then there is no doubting their authenticity.

>http://www.musicweek.com/analysis/read/baby-steps-meet-the-team-behind-babymetal-s-phenomenal-success/064975