/jp/ - Otaku Culture

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Yano Research Institute's Consumer Survey on VTubers: Over 80% Awareness of Nijisanji and Hololive among 15-39 year olds

On March 20, Yano Research Institute Ltd. announced the results of a survey of consumers regarding VTubers in 2022.

The source of the survey is "In-depth Study of the VTuber Market in 2023: Consumer Survey," which was published by the company on February 28. The survey was conducted in December 2022, targeting 894 men and women (442 men and 452 women) aged 15-39 living in Japan who responded that they were interested in VTubers.

When asked how many hours a week they watch VTuber-related videos, 34.1% said less than 1 hour, 26.9% said 1 to 3 hours, 14.9% said 3 to 7 hours, and 15.1% said 7 hours or more, indicating that about 30% watch more than 3 hours a week. Some respondents watched for 20 to 30 hours or more per week.

As for recognition of VTuber agencies, Hololive, Nijisanji, 774inc., .LIVE, VSPO!, Aogiri High School, Re:AcT, Neo-Porte, VIC, Kizuna AI, and VEE were the 11 offices/projects surveyed.

Nijisanji (89.6% of respondents) and Hololive (86.9%) were followed by Kizuna AI (58.4%), to which Kizuna AI belongs, and VSPO! (54.0%) and Aogiri High School (51.3%) had responses of 50% or more.