/jp/ - Otaku Culture

Boku Aoi': Massive Promotions One After Another, Yet a Huge Failure...

If it's only around 20,000 copies, even underground idols can achieve that with a series of events over an extended period starting from pre-orders. Despite conducting such a massive promotion, with these numbers, it's unlikely that they have recouped their initial investment.

With such a huge amount of capital and resources poured in, it's safe to call this project a major failure right from its debut. There's also the possibility of a future where they disband like 'The Coin Lockers' did, without anyone noticing," says a showbiz writer.

What we can gather from this is that the idol business in Japan has become tiresome.

"General audiences were appalled by the NGT assault incident and mishandling of the situation, and the disappearance of handshake events due to COVID-19 led to a sharp decline in otaku seeking physical contact. The 'cute admiration' target among the same gender has also shifted to groups like 'NiziU' and 'NewJeans.'

Even rivals like Nogizaka, who were consistently hitting million sales in 2018, are now selling only about half of what they did back then. In the 48-group too, more than 50 members have announced their graduation just this year," says the same writer.

Even fans of Nogizaka and AKB are giving harsh criticisms of 'Boku Aoi,' such as, "They need to fundamentally rethink their strategy," "The management seems to be in a funeral mode," and "Starting a large group like this now seems pointless."

They wanted to see a blue sky, but it seems they've encountered rough weather instead.
https://myjitsu.jp/archives/442908