/jp/ - Otaku Culture

>>19434080

Cultural Globalization in People’s Life Experiences: Japanese Popular Cultural Styles in Sweden (2011) by Keiko Mikami

h ttps://www.diva-portal.org/smash/get/diva2:444594/FULLTEXT01.pdf

>The “Otaku” would represent Napier‟s description of an old stereotype of the fans as an outsider who sits in his or her room communing only with the fan objects.
>For the otaku, the value of an object is not defined by mainstream interests, but by their own subcultural community‟s secret knowledge, norms, and underground economy.
>The fashion otaku in this article are presented as a new type of consumers, whose obsessive tendencies can be capitalized upon by those who control the means of production.