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/ic/ - Artwork/Critique

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File: 116 KB, 1200x750, Branding-3-3715142412.jpg [View same] [iqdb] [saucenao] [google]
7167753 No.7167753 [Reply] [Original]

How much thought should go into branding?

>> No.7168058
File: 254 KB, 970x845, kbfdJzsoYoZffbNpD2bDef-970-80.png [View same] [iqdb] [saucenao] [google]

This far: https://www.creativebloq.com/news/never-forget-that-utterly-ridiculous-pepsi-logo-design-document

>> No.7168059
File: 433 KB, 970x867, Uz8PzDN8F2Dpcng9u33GJg-970-80.png [View same] [iqdb] [saucenao] [google]

erf, I meant
> This much

but y'all forgive me

>> No.7168094

A lot, because that's how people are going to recognize you. That's why banding can be very good money.

>> No.7168103

Took a design class, my professor helped develop the concept of email on a visual design level. He spoke on how this most likely was a sham and they most likely had the redesign first then tried to intellectualize it for justification
I sorta agree with him, but sorta don't. But I'm now skeptical of this

>> No.7168382

Most of the 'justifications' or meaning behind a logo strikes me as a shame. Just say it's a good picture! Logos are essentially just the equivalent to a player avatar portrait in a videogame, they're not deep.
Nobody is looking at the McDonalds logo and thinking about how the M represents a bridge helping close the divide between people or some shit.
Though I can understand WHY they do this, big corpos need to pretend they're not shallow money grubs, and thus wants a 'deep' important logo.