Intelligent person
>need phone
>research to find out what suits my needs
>browse a bit in local stores
>make informed purchase (= Android)
iDiot
>watch Kardashians in my plain white $200 Kanye shirt
>Jamal calls up, tells me the new iFone is out in a week
>landlord shows up, demands rent
>tell him I don't have time right now, gotta stand in line for the next iFone