/fa/ - Fashion

>>12883884
Probably. Pyrex was a huge in joke about cooking crack that likened its fans to hardcore drug addicts who've crossed the line of common sense and will pay more for less because it gets people to them to chase a short lived feeling in small doses (at great expense).

>>12883884
>Probably. Pyrex was a huge in joke about cooking crack that likened its fans to hardcore drug addicts who've crossed the line of common sense and will pay more for less to chase a short lived feeling in small doses (yet at an ultimately great expense) while the dealers are essentially turning shit into gold.

>niggers
>capable of being sarcastic

>Abloh believes that sneakers “are on the same level as a sculpture of David or the Mona Lisa and his approach to the Air Jordan 1s are just that.

love their belts

All fashion is made ironically. The whole goal of the industry is to make things look as ridiculous as possible and see who actually emptied their pockets for it.

>>12883912
god i hope theres some truth in that

>>12883884
I find OW interesting. Virgil is actually quite educated and know his shit. His womens line is pretty good and some of the more low-key designs for the mens line are great. The loud stripe designs are okay in very limited use and work well on accessories. Hypebeasts definitely make the brand look bad.

>>12883884
No. He's just persistent, ambitious, and confident. It's like the outsider art equivalent in fashion, except his goal is to be taken seriously.

>>12884299

I've never been a fan of OW at all, the stipe print stuff in particular. His more recent art print stuff has been more interested to me and some of the Nike shoes have been gorgeous. Like I'd kill to be able to pick up the AJ1's.

Shit brand, the only thing I would consider wearing are the Jordan 1s but they'd be fake because I wouldn't want to support him

>>12883884
Trash brand, I can't take anyone wearing it seriously

>>12884292
There is.

The methodology of the crack game is to take, let's say, a thousand bucks worth of cocaine, and resell it for 3 times as much (or more).

One does this by turning the coke into crack. Not many folks can drop 70-80 bucks on a gram, but crack delivers an amplified hit of dopamine by entering the bloodstream directly through the lungs within seconds of smoking it. 5 minutes later you feel like shit and want more, but that's cool, it's only like 5 bucks a hit, right?

In order to cook crack, you mix the cocaine with water and baking soda inside a glass jar that is heated in a pot of boiling water until it solidifies into a rock of smokeable freebase that is itself worth far more than the value of the cocaine involved in the cooking process.

Problem is, glass jars do not fare well in boiling water. They shatter. Fortunately, there's a special type of glass that will not shatter in the face of high temperatures It was first intended for use in laboratory work and food preparation, and it is known as PYREX glass. Pyrex cook wear is almost all conspicuously labeled like them stupid pants were. Same font, only it's on this special glass.

Soooo, with a relatively small amount of cocaine and some Pyrex, you can triple or even quadruple its collective value on the streets. Which brings us back to Abloh's brand.

PYREX the streetwear brand was all just rebranded low tier athletic wear from Champion. It was all cheap af in its unrefined state, but with the help of a screen printer and some Pyrex, a pair of shorts or a T-shirt valued at probably 20 dollars or less suddenly becomes this... sought-after "thing" that can sell for fucking hundreds, thus recouping your investment many times over and one day retiring in luxury with art hoes to spare.

Pyrex struck me as a meta-commentary on the streetwear/hypebeast mentality and the fashion game in general. You are paying for a name. You will stand in line to pay, and you'll overpay - gladly.

Junkie.

>>12885562
damn.....

>>12885562
Holy shit

>>12883924
Did this fucking moron actually say that ?

>>12884164
What are you doing on this board ?

>>12884164
back2streetwear

>>12885562
thank you

>>12885562
Holy shit how did i miss this

>>12885587
>>12885588
>>12885640
>>12885646

Thank you guys for reading that effing text wall. I knew a lot of low level cats flipping puro cocaine into freebase rock during a formative chapter of my youth, and so the very first time someone showed me the pants and asked me "what the actual fuck", it just made sense instantly.

I feel like it shares something with the supreme logo, which is a dead rip of barbara krueger's famous typographic pop art - sreen prints in the exact same color and font featuring phrases like "I SHOP, THEREFORE I AM". In a sense, these brands are directly mocking their own customer base, the majority of which seems largely oblivious to the fact that they're trapped in a Skinner Box made of apparel that relies on its short lived "must have" status in order to move units.

I mention this because I think 'off white' is more of the same. It's a pun that works on several levels. For example? How does a hustler - namely a drug dealer or a pimp - line his pockets?

He sells coke. He makes his money off White. literally.. Going back to street wear, who are all these largely Minority-Driven apparel brands getting the lion's share of THEIR money from?

Let's be honest - they making money Off White kids. Walk past a Supreme drop if you doubt my assessment of their target markets.

It's brilliant, yet very lowbrow at the same time, and perhaps the best part of the joke is watching what is well and truly an insult slowly morph into a fuccboi status symbol as hype transcends history and reality itself starts to become shaped by hype and marketing.

And the kids line up in droves, to this day.

>>12885675
Your posts usually make me mad, but these are great, keep up the good work!

>>12885680
Thank you, man. I appreciate that.

>>12885562
holy fuck

>>12885675
damn my man you know your shit

>>12885675
This is fantastic, you need to be an opinion columnist for Highsnobiety or something, then they'd actually be worth reading

>>12885675
While this interpretation is tempting it is also invariably wrong (both historically and by authour's definition).

Virgil Abloh has also explained why he titled it Off White, it had more to do of his interests in architecture then some naive commentary on drug consumption culture, which is worth reminding; not at all exclusive to white adolescents.

I don't think Supreme is subversively voicing Kruger to their consumer base by riffing on Kruger's art. I think it's just that Supreme found her graphic style captivating and decided to use it. I think it's simply some sort of serendipity that would Kruger say's through a lot of her art was a response to how a many Supreme consumers can be profiled.

Here's the Virgil Abloh thing, where he talks about the brand and his aspirations:
https://www.youtube.com/watch?v=nkMWMBsCd9k

I would argue that a lot of Supreme consumers are Chinese, and not White. But that's simply what I see on the streets.

It's easy (and lame) to dismiss this phenoma as some sort of inexplicable fuccboi thing but I also think there's a fun to be had in investigating why it's been so successful. In that what changed culturally in clothing consumption from IDK, how the value in a finely sculpted shoulder pad went broke while a graphic t-shirt laden in garish design became $$$$. I think observing marketing, as you pointed out- is really a lot of fun.

>>12885738
intentional or not the connections to krueger's art and the whole pyrex thing do create irony at the very least

>>12885743
The Pyrex thing is spot on, the Off White thing is wrong.

I'm not refuting the irony- I just think the proposed trajectory isn't so ingenious, while Supreme is an incredibly company I feel that the Kruger thing was very much a unforeseen bonus. The comic humour persists regardless.

>>12883884
overhyped nigger shit

>>12884164
Why are you even here?

>>12883924
That's racist you racist fuck.

>>12885562
don't do drugs, kids

>>12883884
i think the air jordans are funny. should i cop reps?

>>12883884
"satirical"

very overrated

>>12885562
Need some source on this.

No way /fa/ is getting back to being based

>>12886764
Here's the first one I saw after I read your post.
_______________________________________

As a result [of pyrex changing its formula], the drug trade needed to find another way to obtain borosilicate glass. The unintended consequence of World Kitchen’s switch? An uptick in theft from an unlikely place. As PopSci so eloquently notes, “[the crack-making] industry was forced to switch from measuring cups purchased at Walmart to test tubes and beakers stolen from labs.”

http://nowiknow.com/the-war-against-pyrex/

>>12885738

I can see where you're coming from about Off White, although with Supreme I disagree, on account of the hype/drop/cop business model that i felt was being consistently nurtured and honed by the people running the companies that were relevant at the time of my own rotation into the streetwear world (I was just an illustrator but got to see the industry a bit.).
This was the days of The Hundreds, 10Deep, shit like that. And you know what? Those guys couldn't get the formula 100% - they shoulda watched the skate scene closer, where i can remember kids bugging out over the scarcity of certain t-shirts from companies like Hook ups in 1996.
It wasn't until Supreme came along that hype was really perfected into the exemplar of late stage capitalism it is today. To do so it tapped into Skaters, Graf Artists, Celebs and Scarcity. All at once.

>Chinese Kids
You NYC or LA?

>>12885675
Supreme is a straight Krueger ripoff

>>12886668
Yea if they're under $220.

>>12887026
You're grossly overestimating Supreme's ability to perceive consumer behaviour. Consider that Supreme to begin with were not a huge company but hit the right nodes at the right time and became a epoch making clothing culture phenomena.

They did not knowingly select Kruger's designs because it would return to them as some sort of snide meta-commentary on their consumer base. They simply did not possess that kind of talent. You're forcing your narrative here.

I agree how they're marketing themselves, and continue to do so is a very highly curated process by people who know how to engrain and exploit consumer desire.

Okay nevermind, I read what you wrote and found you're talking about something wholly different which I did not at all touch. I completely agree with what you've said.

I can't really comment on the Skaters, and Graf artists but I vehemently believe that the pressure point is Scarcity. With the consumer demographic most vulnerable being Skater-kids, and by extension their ability to access resources on a dime/hustle hard. Going through old video documentaries of skate culture that shit really felt like a liminal zone.

I'm not USA.

How can anyone here even afford anything by Off-White?

>>12887229
there's this thing called being employed

>>12885675
> They make their money off White
>They make their money off white kids
Holy shit again, what the fuck. I think you read through virgils designs. I never though of it that way

>>12885675
>>12887400
They make their money off of asian kids.

>>12886526
Do you agree with this statement?

>"African people are different to Chinese people in appearance, culture, language, taste, behaviour, disease immunity, height, smells etc, and if you put them in the same room I could tell who is African and who is Chinese"

Congrats, you're now a racist.

>>12887417
am i still racist if i want to FUCK that chink bitch?

>>12887446
no ur just a normal cis male

>>12887409
Asian kids make their money off of reselling to white kids, although a large number of asians are heavily influenced by trending american products and sub cultures.

>>12885675
it's called off white cause his customers are "off-white" ;)

>>12887745
dirty *nglo

>>12887746
go away snek

>>12887727
asian kids(the chinese and koreans who make up off white's main customer base at least) get money from their parents, very few if any are making money reselling to white kids

reselling is not nearly the investment people make it seem and you need to put in way more hours than is feasible(for most people) to even make it worth it, unless of course you're already an established reseller in which none of this applies to you anyways

>>12887446
you are probably some some subhuman mongrel cuck

>>12883884

Trash Americuck brand

>>12888822
stay mad youre fucking poor

also off-white is based in milan, europe

>>12889325
does it really matter where the brand is based? abloh is american and his designs will carry american ethos more than italian.

>>12883884
Off-White is a degenerate interpretation of Neo-Liberal Post Modernism applied to fashion.

How come so many here think fashion just means "Halloween every day"?

I mean, fuck. Have some self respect.

>You could definitely see it in the men’s shows at Paris. Brand collaboration everything. Supreme and Louis Vuitton. Balenciaga making a Kering hoodie.

That’s literally the best garment that’s been made in the modern context. That one hoodie.

>It was trolling hard.

To the max! And I asked Peter Saville about this. I went to him six months ago, as an OG person who I respect, and I asked him, “Is our level of irony, our level of trolling, our level of AKA everything, is it wrong?” And he told me: “This is your era. This is your way to communicate how intellectual you are. It’s not through seriousness. It’s through humor.”

>This is the designer as meme-maker.

And it’s not a coincidence that things have gravitated towards this invented language of humor. But then I often wonder: Is streetwear hollow? For people like myself, and Demna, and Alessandro, I think we’re still digesting the strength of the current language.

>>12887229
Do you know how easy it is to raise your credit limit in North America? Banks and creditors want everyone to carry some debt all the time

>>12883884
So why does my pleb streetwear-liking girl keep mentioning off-white to me? I know it's some popular streetwear thing but I literally know nothing else. I'm knowledgable about fashion but completely ignore the /r/streetwear tier shit.

>>12889975
she probably wants an 'open' relationship

>>12889975
Because Virgil Abloh is a creative genius and one of the biggest innovators in fashion of this decade, possibly century.

>>12890005
>Because Virgil Abloh is a creative "genius" and one of the biggest "innovators" in "fashion" of this decade, possibly century.

>>12890005
Please kys and/or open a fucking book

>>12889977
fuck anon dubs of truth you got me, we aren't a thing yet

wondering if I should drop her because of her like of streetwear though

>>12890049
>wondering if I should drop her because of her like of streetwear though
that's not a reason, but if she's making you feel bad it's not worth it man
there are nice girls out there

>>12890012
"WHY" "DOES" "HE" "DO" "THIS" ?

>>12890045
2010-present day

who was more innovative than Virgil?

>>12890132
Yeezy :^)

>>12890132
lady gaga
seriously though, he's piggypacking on everything.
printed sweatshirts are not innovative, the belt isn't either, the shoes are his only respectable items

>>12890155
But we don't have anyone better

>>12890071
thanks anon <3

>>12885562
wait.
wat

>off white thread
>this many replies

wow /fa/ has hit a new low

>>12885562
can you actuallly make crack from cocaine?

>>12891673
That's THE way to make crack.

>>12891673
You're joking...r-right anon?

>>12891673
no he's lying to you

>>12885562
what the fuck. They didn't make pyrex so they could cook crack, they made pyrex to cook shit in ovens

>>12891673
it's literally called crack cocaine

>>12889325
Americucks calling some one poor lmao

>>12894076
>speeds past you in 100k landbarge
"heh, nothin personal kid"

Meh I like the nike collab shoes cause those are at least affordable and look nice

>>12886526
nice b8

>>12885743
Bape does the same thing by indirectly mocking it's consumers who buy the shot regardless just to be able to flex, most of these kids are well off especially in my area where rich international kids rock "high end" brands on the daily.

>"A Bathing Ape in Lukewarm Water". Japanese people typically have daily baths in water at temperatures above 40 degrees Celsius (104 °F). As such, to bathe in lukewarm water is to complacently overindulge. This is an ironic reference to the lazy opulence of the younger generation of Japanese, the brand's own customers.
(sourced from Wikipedia from CNN Talkasia)

Basically Nigo was on the same shit way back then.

Virgil's an architecture graduate, so the same design bullshit approach applies, Im willing to bet that his approach to off white was just:

>what is streetwear
>street = zebra crossings
>wear = hoodies etc

He even slaps on the copious amounts of helvetica that is standard in many architectural courses.