/fa/ - Fashion

>check out the watch store at the mall
>get depressed because almost all the watches look the same

Where is the creativity? How is the market not saturated? How are watch companies not trying to be more competetive when people use phones to check their time or smartwatches? I would think they would put in some effort to make some cool designs but nope. Why would I want any of these over a cheap casio or smartwatch? I don't get it.