/fa/ - Fashion

>>17855687
>Any redpills about Zenith?
Great brand, in and of itself, but like >>17855679 mentioned with JLC, they're not independent. Owned by LVMH.

Zenith is a brand that never quite seems to know what it's doing. It will create a great design, then discontinue it, seemingly without checking if it's popular or not. They'll produce some absolute howlers. (Look up anything from the Thierry Nataf era, picrel.) They have no consistent design language across the brand.
They also get criticized for being overly dependent on the El Primero. Every watch they make now, it seems is powered by some variant of it.
However, when they do get it right, it's a great watch. And, better still, when they do a reissue, they resist the temptation to make it 44mm across or 20mm thick. They will simply remake the old watch with new technology.

Pricing is laughable, but they all depreciate horrifically, so you can get a safe queen for half-price pretty easily.