/fa/ - Fashion

>>15991490
Snobbery is a part of it, but it's not as important as you think.
Even the most snobbish watches by the most snobbish brand (Rolex) only fetch a few ten thousand USD at peak hype.

Meanwhile completely unknown watchmakers happily fetch hundreds of thousands of USD for their handmade shit.
See pic for example.

Craftsmanship and finish is still by far the absolute biggest factor in a watch's price level.

Let's talk ultra-high-end for a second.

How do we feel about the brand legitimacy of Ferdinand Berthoud?

>started about 10 years ago
>the historical Ferdinand Berthoud was one of the best marine chronometer makers ever
>started and owned by Chopard
>Chopard has been owned by the same Swiss horological family since the 50s after the last Chopard descendant sold it to them (similar situation with Patek and the Stern family)

How legit is the Ferdinand Berthoud brand?

It's owned by Chopard, which has been in the hands of same family (Scheufele) since the 60s when the last Chopard sold it to them.