/fa/ - Fashion

It would be a massive undertaking and before you go about it, you need to have some sense of the aesthetic you want to portray.

Start an inspiration board, collect hundreds of images of the style you want to curate in your shop. Images from past collections, photographs of things that please your eye, scraps of fabric, textures, whatever helps you develop your aesthetic.

As for the actual store, have a well-curated selection of menswear from progressive designers, presented simply and accessibly. One or two friendly but not overly talkative staff to help if necessary. A website that is current and lists your stock, updated weekly at least. A logo or storefront design that showcases your stock while catching the eye in some way.

Here's a picture of my favorite PDX store, Machus. The layout is clean and bright, and the staff are chill. Also the music is always instrumental and non-obnoxious, which I appreciate.