/fa/ - Fashion

>>11296297
Sure, but I think it happened purely by accident, not intention - and now that it already happened with visvim, it can't really be replicated. How could Nakamura have predicted the way hype would come to forefront of street fashion through the influence of internet forums?

I think he was just doing his own thing and it happened to turn out that way. It only really comes down to two things on his part: attention to detail and reclusiveness, which aren't at all unique to fashion (Margiela was similarly notorious for his reclusiveness), but he takes both to extremes and happens to be focused on the streetwear market over high fashion, which radically changed to be all about hype, shaming, 'brand clubs', etc. only in the last 2 decades.

Vetements, on the other hand, is clearly fully aware of how they're playing the market on typing hype to pricetag. The two together make an interesting case study actually

>>11202144
this nigga knows what's up

https://www.youtube.com/watch?v=sigoK0vxqiw
https://www.youtube.com/watch?v=gHcJ0ojaiJE
https://www.youtube.com/watch?v=02k126v3Zu4