/fa/ - Fashion

>>15784021
>The external and movement finishing on most of their range is so mediocre that even used watch dealers can't tell the difference between real ones and fakes
Also applies to Rolex, Cartier, and most other popular manufacturers.
>Panerai is one of the ultimate modern triumphs of marketing and trendyness over watchmaking substance in modern times. A consummate pleb-catching brand.
Nice meme perpetuated from the mid 2000s. Panerai makes more than their fair share of haute horlogerie. Panerai has a lot of issues - like poor water resistance on the Luminor Due and a glut of limited editions no one wants - but to act like they’re totally devoid of character and value is laughable. They’re no more reprehensible than Rolex or Omega.

>>15720452
>They are one of those who are extremely aggressive about selling shit for extreme markups on the sole basis of branding (see Panerai).
Time for me to defend Panerai...again. One day I’ll write an essay on them and just link it to critics. They get a lot of flack, some of it deserved but much of it not. What were the issues?
>blamed for the popularization of oversized watches in the early 2000s
>the perception was that their brand ambassadors were tasteless
>Panerai used ETA movements exclusively until 2002 but have been phasing them out since and as of 2018 only use in house movements
>they’re big
>extremely weak on the second hand market
Now what are the strengths of modern Panerai?
>excellent dial finishing
>iconic case shapes with the Luminor and Radiomir
>constant experimentation with new materials in cases and materials with composite ceramic and carbon fiber
>they now make watches in the 38-42mm range rather than 44mm+
>their in house manufacture makes unbelievably complicated tourbillons on the high end
Panerai is not perfect, but they’ve been on a massive upswing in the last decade or so. Their new CEO knows what he is doing and is pushing the brand the right direction. I’d still like for them to introduce new case shapes, but I know a draw of the brand is that they only make 3.