/fa/ - Fashion

So what's with mid-level streetwear brands like Supreme and Obey slowly trying to pretend they are high-end fashion?
They change their original cheap swag-esque streetwear high school styles to be a bit more casual and mature, but not by much, and don't change the quality of their garments at all and begin to charge twice if not more as much as before and make their websites shitty pretentious low-res webpages to seem luxury
Do they know that we all remember where they came from? Seriously they can;t be fooling us.