/fa/ - Fashion

>>7184415
i feel like i hear this complaint all the time. somehow people have managed to miss out entirely on the idea that (i think) darklands treats the job of modeling their clothes online differently than a site like ssense or mr porter because they're selling to a fundamentally different client base.

ssense, mr p, oki-ni are all part of this relatively recent concept of the massive online designer retailer who markets mainly to the (young) consumer who doesn't have the opportunity, cash flow, wherewithal, etc. to be making buys at brick-and-mortar stores like barneys. part of their success, then, depends on how well they can communicate the essence of a garment to a person who more likely than not has never handled that garment, or any garment by that designer, or probably very many high-end garments at all. anorak made some post to that end -- about how this weird shift in the way retailers are photographing and presenting their stock is actually affecting the way brands cut their clothes, choose their materials, finish their garments (...)

on the other hand, you still have the old guard of places like darklands, the archive sf, ink. to the rel. ignorant fashion consumer -- maybe the average /fa/ user -- the shopping experience on these sites maybe feels a little intimidating. "where are my detail shots?" "where are my sizing charts?" "where are my labor day sales?" but these websites aren't that concerned about reassuring you about your purchase, or making sure each garment looks as appealing as possible through .jpegs because they're selling to a calibre of clientele with (obviously) much more disposable income but also much more real, hands-on experience with the clothing their buying. i'd hazard a guess that most of the people buying carol blazers or shirting over darklands are not making their first ccp purchase, and it's their prior, real-world experience with the brand that's motivating their decision -- not just how the jacket looks on some rando.