/fa/ - Fashion

>>14870155
Since Phil Knight stepped down in 2004, they've been almost completley stagnant in terms of innovation. Jordan Brand and Nike as a whole have maintained relevance largley through re-released models from yesteryear and collaborations. They sustain publicity and a level of exclusivity by ensuring the demand outweighs the supply, but they can't match what Adidas did with Boost. Provide a new affordable and attainable line of products that people flock in droves to buy. Vapormax do OK, but it's a love it or hate it feel. AM 360s have been a complete flop. AM 270s are their closest competitor... But all of those are still rehashed "AIR" technologies. Not since Shox in 2000, has Nike had a new technology that took both the normie and collector market by storm. Not since Shox has Nike had a legitimate and memorable marketing campaign like "Boing Boing", that didn't fall back on the use of rappers, avant garde artists and higher end designers.