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Anonymous Tue May 20 08:50:45 2014 No.8253302 [View]
File: 19 KB, 730x460, 1398228698620.jpg [View same] [iqdb] [saucenao] [google]

>>8253268
It's brand image.
Building hype for a brand such as Nike is far more important than an extra few million in sneaker sales. The hype keeps Nike at the forefront of your mind.
Similarly, limited sneaker releases give the buyer a sense of urgency resulting in more impulse buys because "if I don't get it now, it will sell out and I will have to pay resale for them!"
If they had an unlimited number, you wouldn't feel as obliged to purchase them.

>>	Anonymous Wed Apr 23 00:51:38 2014 No.8139177 [View] File: 19 KB, 730x460, apc nike .jpg [View same] [iqdb] [saucenao] [google] Just got the APC Nike Air Max 1 I like them a lot so far.

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